By Bill Greenwood
Before I came into the PR world, I worked in the journalism industry for more than five years. I started off as an editor at my college newspaper, became a staff writer at a local newspaper after graduation, and ended up as an assistant editor at an information-technology trade magazine before heading to grad school and winding up here at Jaybird Communications. When it came time to write my first press release, I was excited to try out a new style of writing that didn’t have quite as many rules as what I had done previously. Of course, I came to discover that PR writing doesn’t necessarily have fewer rules, just different ones. But I also learned that applying some of those old journalism standards could actually improve the quality of my releases considerably. So, here are some simple tips from the journalism world that you can use to improve your own writing.
Strive for “Objective” Reasoning