It’s summertime, and we hope you’re enjoying the warmth and sun as we head into the Fourth of July holiday! While this season is typically a quiet one, we’ve been working hard to ensure that our clients continue making noise in some of the biggest publications around, and the results speak for themselves. In the past few months, we were heavily involved in organizing and promoting the Music Business Association’s Music Biz 2017 conference in May, announcing the merger of NY Tech Meetup and the New York Technology Council to form the NY Tech Alliance in early June, publicizing Music Reports’ historic licensing agreement with the U.S. Copyright Office, and helping to create and promote videos and infographics for Rainbow Broadband and Vlado Meller. It’s all led to significant coverage in diverse outlets such as Forbes, Billboard, the New York Business Journal, American Songwriter, HITS Daily Double, Music Row, The Tennessean, Crain’s New York, and many more. Read more here!
by Laurie Jakobsen
At the end of April, I spoke at the first Women Entrepreneurs Bootcamp (WEB), created by Lynn Loacker of Davis Wright Tremaine. My co-panelist was Jake Dunlap of Skaled, who just posted this story on VentureBeat about the experience of being the only guy in the room, and what he learned from that experience – and his advice to address the “parity problem” in the sales industry.
You should read the whole piece, but this paragraph struck me in particular: Read the rest of this entry »
by Laurie Jakobsen
The spotlight on gender and ethnic diversity has never been harsher, as people are demanding real change. Last Friday, in response to the backlash regarding the all-white nominee slate for the 2016 Academy Awards, the Academy of Motion Picture Arts & Sciences announced changes to its board and voting structure to double the number of women and minorities in the organization. Mind you, that will still be a pretty small number, as a 2012 study by the Los Angeles Times found the organization was almost 94% Caucasian and 77% male, with both Blacks and Latinos at about 2% each.
Earlier in the day, I was greeted with the new issue of Bloomberg Businessweek on my doorstep, with the cover story “Coders Like Us,” looking at the efforts of the historically black college Howard University to get its students into Silicon Valley jobs, where only 1% of the technical employees at companies like Google and Facebook are African American. In two years, only three graduates have been hired: two at Google and one at Pandora. Professor Charles Pratt notes that, on the one hand, it may take Howard years to gets its program to be a top “feeder school” for tech. However, he also feels that there may be an “unconscious racial bias” because the students don’t “fit the profile of what they think of engineers. Even though people think of Silicon Valley as a big meritocracy, I don’t think that’s how it works.”
By Bill Greenwood
Earlier in the year, Jaybird President Laurie Jakobsen wrote about Anita Elberse’s book “Blockbusters,” which explains how today’s digital economy has amplified big hits and realigned the overall entertainment industry to put an even bigger focus on superstars. And now, as we prepare to put 2015 in the books, we have been hit with two massive events that illustrate Elberse’s theory: the record-shattering releases of Adele’s new album, 25, and the film Star Wars: The Force Awakens.
According to Elberse, it is far more profitable for entertainment companies to throw most of their annual budgets behind a few giant projects that appeal to a mainstream audience rather than many smaller projects that appeal to various niches. In the case of Adele, Sony Music Entertainment certainly seems to have embraced this tenant. The marketing campaign surrounding the release was ubiquitous, with Adele’s single “Hello” being nearly inescapable, a plum performance slot on Saturday Night Live, a live concert special on NBC, and a slew of interviews with some of the biggest TV, print, and online outlets in the world. Even more interestingly, no tracks from the album other than “Hello” and an officially released live recording of “When We Were Young” made their way to YouTube, even after the record was officially released. This indicates that Sony had allocated significant resources to keeping the remaining tracks a secret, which in turn aided the marketing campaign in selling the full album.
Catch up on all of the latest Jaybird Communications client news in our holiday newsletter. We’re ready to hit the ground running in 2016!
International music website Rrverb.com posted this Q&A with Jaybird’s Laurie Jakobsen, covering what we do here at Jaybird, why she founded the company, and how Duran Duran inspired her entire career.
by Kyle Wall
We stopped in from the heat on Monday night to check out “Digital Storytelling Night,” a nifty event hosted by the Public Relations Society of America that featured state-of-the-art presentations of interactive journalism from media organizations including Washington Post, Yahoo!, The Guardian, Nielsen, and General Assembly.