Naming a company is a funny thing. My father is appalled I named my company Jaybird Communications. In his era, a “j-bird” was short for “jailbird.” Since I’m more the type that will come haul you out of jail than vice versa, I told him most people who knew me would think that is very funny.
Someone else told me it made them think of “naked as a jaybird.” I googled around for the etymology on that one; it’s not clear but it’s still funny – and memorable. Which in this business is not bad.
In the grand tradition of PR and marketing agencies named after their founders, I could have gone with Jakobsen Communications. But when your last name is Jakobsen, you get used to your name being misspelled most of the time – not great for search engines. And I’d like something more inclusive for my future team.
Nicknames. . . LLJ, or L Jay. I’ve been called LLCoolJ; but James Todd Smith’s been trading on my initials a little too long.
As I brushed my teeth one night, I thought something vaguely musical would be a nice nod to how I’ve spent much of my career, working with bands and music-related companies. Birds. Birds are kinda musical. Songbird. Robins. “He walks through the tree tops all day long, hoppin’ and a-boppin’ and singin’ his song. . . All the little birdies on Jaybird Street. . .”*Jaybird!
Jaybirds are Blue Jays. And Blue Jays totally rock. They are bold, chatty, and smart. They are one of the most distinctive, colorful birds here in the Northeast – your eye is just drawn to them when they fly past; when you see that flash of blue. Makes you feel like you’ve seen something special that day.
That’s how good communications should make you feel; like you’ve experienced something special. And I hope these occasional blog posts are like that flash of blue – something that makes you stop for a moment and take notice; makes you smile, or frown, or think about things a little bit differently.
*Love that “Rockin’ Robin” (written Leon René aka Jimmie Thomas and recorded by Bobby Day)