 Laurie Jakobsen |
Who is Jaybird Communications?Laurie Jakobsen has over 15 years of public relations and marketing communications experience, ranging from artist representation to start-up dot-coms to major multi-national music companies. As part of the boutique public relations firm Shore Fire Media, she represented Bruce Springsteen, Wynton Marsalis, Everything but the Girl, the family of Jimi Hendrix and Natalie Merchant. In 1997, she joined the first Internet-focused record label, N2K Encoded Music, helmed by the legendary producer Phil Ramone. From there, she worked with AT&T’s early music distribution company a2b Music, and as part of public relations firm Middleberg Associates, worked with many start-up and established companies in the early Internet era. In 1999, she was recruited to handle all new technology-related communications at Sony Music Entertainment, including the launch of one of the first subscription music services, pressplay (now Napster), and oversaw public relations for all of their incubated properties. In 2003, she joined the leading U.S music licensing agent, The Harry Fox Agency (HFA), to create the company’s marketing and communications discipline so it could better respond to the digital marketplace. In 2009, the company was named #182 in InformationWeek’s top 500 innovative American companies – the highest-ranked music company on the list. Laurie has spoken on panels at CMJ and the Miami Music Festival and guest lectured at Five Towns College, Hunter College, and Manhattanville College on PR topics. Laurie earned an MBA with marketing specialization from NYU’s Stern School of Business, and she has a BA cum laude in English from Tufts University. Jaybird Services: |
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