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  Jaybird

What is Jaybird Communications?

Jaybird Communications, LLC was founded in November 2009 by Laurie Jakobsen to provide a full range of strategic communications services for digital businesses, especially startups, B2B, and entertainment-related ventures.

Jaybird Services:

  • Public Relations
  • Marketing Communications
  • Media Outreach
  • Social Media
  • Speaker Placement
  • Events & Conferences
  • Speech Writing
  • Ad Planning
  • Employee Communications

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Laurie Jakobsen

Laurie Jakobsen

Laurie Jakobsen has over 20 years of public relations and marketing communications experience, ranging from artist representation to start-up dot-coms to major multi-national music companies.

As part of the boutique public relations firm Shore Fire Media, she represented Bruce Springsteen, Wynton Marsalis, Everything but the Girl, the family of Jimi Hendrix and Natalie Merchant. In 1997, she joined the first Internet-focused record label, N2K Encoded Music, helmed by the legendary producer Phil Ramone. From there, she worked with AT&T’s early music distribution company a2b Music, and as part of public relations firm Middleberg Associates, worked with many start-up and established companies in the early Internet era. In 1999, she was recruited to handle all new technology-related communications at Sony Music Entertainment, including the launch of one of the first subscription music services, pressplay (now Napster), and oversaw public relations for all of their incubated properties.

In 2003, she joined the leading U.S music licensing agent, The Harry Fox Agency (HFA), to create the company’s marketing and communications discipline so it could better respond to the digital marketplace. In 2009, the company was named #182 in InformationWeek’s top 500 innovative American companies – the highest-ranked music company on the list.

Laurie has spoken at the Women Entrepreneurs Bootcamp, General Assembly, NY University, Pace University, and other events on communications topics. She is currently a mentor for NYU Steinhardt’s Entrepreneurship in the Music Industry capstone course, and based on her experience with copyright issues served as a Judge in the BMI Moot Court Competition at Cardozo School of Law. Laurie earned an MBA with marketing specialization from NYU’s Stern School of Business, and she has a BA cum laude in English from Tufts University.

Bill Greenwood

Bill Greenwood

Bill Greenwood

Bill Greenwood joined Jaybird Communications in September 2011 as Public Relations Coordinator and is now an Account Executive. Prior to joining Jaybird, Bill spent several years in the journalism industry, where he got his start as a Staff Writer for The Cranbury Press and South Brunswick Post before becoming an Assistant Editor for information-technology B2B publications Information Today, Streaming Media, and Computers in Libraries. He also interned twice at Sony Music Entertainment and has done marketing work for independent bands Roosevelt Dime and The Paper Jets, which he currently manages. Bill received his BA in Journalism from Rider University in 2006 and his Master’s in Media Studies from The New School in 2011.

Kyle Wall

Kyle Wall

Kyle Wall

Kyle Wall started at Jaybird in September 2012 as Account Executive, but has years of experience in public relations, journalism, marketing, and music. He represented a number of artists and start-up companies at Shore Fire Media, including acts such as Kenny Chesney, Dr. John, The Polyphonic Spree, and Chicago, as well as digital startups X5 Music Group and Headliner.FM. Prior to Shore Fire, Kyle served as an account executive at Daddi Brand Communications with a focus on WPP’s Kantar Media Intelligence, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties.

Kyle’s background in journalism includes stints writing for Scranton’s Times-Tribune and Portland’s Spectrum Culture, and his extensive music experience includes time working at ATO Records and performing for more than seven years in Scranton-based folk band The Minor White. Kyle’s most recent musical endeavor is the solo project Wharfer, which was named one of Buzzfeed’s “24 Reasons to Love Folk Music in 2013.” Kyle attended The Pennsylvania State University, earning BAs in marketing and journalism and covering the arts for the school’s Daily Collegian.