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BlinkerActive Launches Music Synchronization Division;

Introduces NoiseClerk, a Licensing Platform for App Developers

 Unique Focus on Developing Licensed Market for Music in Apps

March 15, 2011 (San Francisco, CA)– Today, BlinkerActive, IRIS’s branded entertainment and music marketing agency, announced the launch of two new music licensing services: The first, NoiseClerk, is an online platform powered by SyncTank, specifically developed for mobile and web application developers, offering them advanced search functionality and immediate licenses for 10,000+ pre-cleared tracks.  The second is the new BlinkerActive Music Synchronization services division, offering more traditional negotiated synch placements in film, TV, theatrical trailers, video games, and advertisements.

“Synch licensing is an increasingly important source of revenue for the music industry,” says BlinkerActive Chief Marketing Officer, Bryn Boughton. “While traditional placements in film, TV and commercials still comprise the bulk of the revenue pie, people are experiencing their music through applications at a rapidly growing rate. Since most app developers are unfamiliar with the music space, it leads to sub-par and sometimes illegal uses of music.  We feel strongly that educating developers and making the licensing process simple and straightforward will foster the early stage growth of this community while greatly benefiting music rights holders.”

“IRIS’ branded entertainment and music marketing agency BlinkerActive has been operating since 2007 and has connected brands such as Chandon Winery, Electrolux, Stella Artois and Scion A/V with the right music for their marketing campaigns,” added Boughton. “We already have the relationships in place, and we’re ready to offer these services more broadly.”

NoiseClerk is online at http://noiseclerk.com. Over ten thousand pre-cleared songs and instrumentals from artists such as Digital Underground, Johannes Linstead, The Maldives, Six Finger Satellite and Monolake and sound effects from premium FX catalogs such as AudioMicro and Novelty Sounds are available for licensing by app developers through the site, with full-length songs available for $100 per placement, and sound effects priced at $10 for the same terms. Revenue is split 50/50 between BlinkerActive and the content partners. To accommodate developers’ need for building across platforms, each purchase licenses the audio for a unique application across web and all mobile platforms (iPhone, Android, Windows, etc).

The BlinkerActive Music Synchronization division represents artists and labels exclusively for music licensing to film, TV, games, and commercial uses.  The company proactively pitches to licensing decision makers including music supervisors, music editors, producers, and ad agencies. Music content companies interested in representation by BlinkerActive may contact Glenn Goldman, glenn@blinkeractive.com or visit www.BlinkerActive.com.

About BlinkerActive:

BlinkerActive is a branded entertainment and music marketing agency founded by IRIS in 2007, specializing in music and brand integration. BlinkerActive creates a customized, comprehensive strategy for its clients – no cookie-cutter campaigns – based on the notion that music is not only a passion, it’s one of the best ways to bring people and great brands together. Depending on the client’s goals, a BlinkerActive campaign can include content selection and licensing, distribution, marketing and promotion, extensive tracking and analysis, and a strategy that can reach every digital music touch point. BlinkerActive clients have included BYO Records, Chandon Winery, Chemikal Underground, Electrolux, EMI, Mint Records, Ninja Tune, Scion A/V, Stella Artois, Surfdog Records, and more.  Case studies are available on the BlinkerActive website. www.BlinkerActive.com.

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