Want to understand today’s entertainment biz?


By Laurie Jakobsen

Blockbusters by Anita Elberse

I’m almost finished reading Anita Elberse’s “Blockbusters,” and for everyone about to get on the plane for the Grammys, NAMM, Midem – download this book now. Elberse, a Harvard professor whose research debunked Chris Anderson’s “long tail” t­­heory about consumer behavior and the internet, gives us a solid read on why the digital economy has amplified the big hits, making the overall entertainment industry – including sports – focus on the superstars. I had the book in my mind when I heard David Bakula of Nielsen give this stat on Music Biz’s “Common Ground” webinar last week: take away the top two albums of 2013, and sales of #3-200 would have been up a tiny bit, .8%. But because Justin Timberlake and Eminem’s albums did not sell as much as the top two in 2012 – Adele and Taylor Swift – overall sales were down 8.4%. That’s the power of the blockbuster.

Tags: , , ,

Comments are closed.