By Laurie Jakobsen
At Jaybird, we generally focus on “word-based” communications for our clients: press releases, social media posts, bylines, interviews, presentations, and the like. I recently attended Network! Network! event and met Garett Engel of Benhar Office, Rachel Levin of Rachel Levin Style, and Glenn Diehl of Skyline Genesis. Each had a story that underscored how important various non-verbal communications – from your office furniture, to your team’s attire, to your trade show set up – can either complement or undermine a company’s image, all before a word is exchanged.
Office Furniture: What do your potential clients and employees see when they come to your office space? Two beanbag chairs and a cast-off table may be OK for a startup, but at some point, the setup of an office needs to convey the company’s image while also making the staff productive and even contribute to their health and well-being.