Archive for the ‘Recent Blog Posts’ Category

Seeing Is Believing: Why Does Diversity at the Oscars Matter?

Wednesday, January 27th, 2016

by Laurie Jakobsen

The spotlight on gender and ethnic diversity has never been harsher, as people are demanding real change. Last Friday, in response to the backlash regarding the all-white nominee slate for the 2016 Academy Awards, the Academy of Motion Picture Arts & Sciences announced changes to its board and voting structure to double the number of women and minorities in the organization. Mind you, that will still be a pretty small number, as a 2012 study by the Los Angeles Times found the organization was almost 94% Caucasian and 77% male, with both Blacks and Latinos at about 2% each.

Earlier in the day, I was greeted with the new issue of Bloomberg Businessweek on my doorstep, with the cover story “Coders Like Us,” looking at the efforts of the historically black college Howard University to get its students into Silicon Valley jobs, where only 1% of the technical employees at companies like Google and Facebook are African American. In two years, only three graduates have been hired: two at Google and one at Pandora. Professor Charles Pratt notes that, on the one hand, it may take Howard years to gets its program to be a top “feeder school” for tech. However, he also feels that there may be an “unconscious racial bias” because the students don’t “fit the profile of what they think of engineers. Even though people think of Silicon Valley as a big meritocracy, I don’t think that’s how it works.”

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Adele, Star Wars, and the Power of the Blockbuster

Tuesday, December 22nd, 2015

By Bill Greenwood

Earlier in the year, Jaybird President Laurie Jakobsen wrote about Anita Elberse’s book “Blockbusters,” which explains how today’s digital economy has amplified big hits and realigned the overall entertainment industry to put an even bigger focus on superstars. And now, as we prepare to put 2015 in the books, we have been hit with two massive events that illustrate Elberse’s theory: the record-shattering releases of Adele’s new album, 25, and the film Star Wars: The Force Awakens.

According to Elberse, it is far more profitable for entertainment companies to throw most of their annual budgets behind a few giant projects that appeal to a mainstream audience rather than many smaller projects that appeal to various niches. In the case of Adele, Sony Music Entertainment certainly seems to have embraced this tenant. The marketing campaign surrounding the release was ubiquitous, with Adele’s single “Hello” being nearly inescapable, a plum performance slot on Saturday Night Live, a live concert special on NBC, and a slew of interviews with some of the biggest TV, print, and online outlets in the world. Even more interestingly, no tracks from the album other than “Hello” and an officially released live recording of “When We Were Young” made their way to YouTube, even after the record was officially released. This indicates that Sony had allocated significant resources to keeping the remaining tracks a secret, which in turn aided the marketing campaign in selling the full album.

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NYU Steinhardt Entrepreneurship Capstone

Saturday, December 19th, 2015

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Latest “Word from a Bird”

Thursday, December 17th, 2015

Catch up on all of the latest Jaybird Communications client news in our holiday newsletter. We’re ready to hit the ground running in 2016!

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Laurie Jakobsen Guests on NorthStar’s “Ice Cream Social”

Tuesday, November 3rd, 2015

Jaybird Communications President Laurie Jakobsen checks in with NorthStar Communications’ “Ice Cream Social” blog and shares her daily online and social media consumption habits… and answers the important question, “Cone, cup, or straight from the container?”

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RReverb.com Q&A with Laurie Jakobsen

Sunday, August 16th, 2015

International music website Rrverb.com posted this Q&A with Jaybird’s Laurie Jakobsen, covering what we do here at Jaybird, why she founded the company, and how Duran Duran inspired her entire career.

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S’more Innovations In Digital Journalism

Tuesday, June 23rd, 2015

by Kyle Wall

We stopped in from the heat on Monday night to check out “Digital Storytelling Night,” a  nifty event hosted by the Public Relations Society of America that featured state-of-the-art presentations of interactive journalism from media organizations including Washington Post, Yahoo!, The Guardian, Nielsen, and General Assembly.

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Behind the Scenes at WNET’s SciTechNow

Friday, April 17th, 2015
Jaybird's Bill Greenwood and Laurie Jakobsen at WNET's Lincoln Center studio

Jaybird’s Bill Greenwood and Laurie Jakobsen at WNET’s Lincoln Center studio

At WNET headquarters - where the magic really happens!

At WNET headquarters – where the magic really happens!

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Communications Beyond Words

Wednesday, February 25th, 2015

By Laurie Jakobsen

At Jaybird, we generally focus on “word-based” communications for our clients: press releases, social media posts, bylines, interviews, presentations, and the like. I recently attended Network! Network! event and met Garett Engel of Benhar Office, Rachel Levin of Rachel Levin Style, and Glenn Diehl of Skyline Genesis. Each had a story that underscored how important various non-verbal communications – from your office furniture, to your team’s attire, to your trade show set up – can either complement or undermine a company’s image, all before a word is exchanged.

Office Furniture: What do your potential clients and employees see when they come to your office space? Two beanbag chairs and a cast-off table may be OK for a startup, but at some point, the setup of an office needs to convey the company’s image while also making the staff productive and even contribute to their health and well-being.

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Message vs. Audience – Which Comes First?

Friday, February 20th, 2015

by Laurie Jakobsen

In catching up on my weekend reading, I noticed the lead query in the Social Q’s column in The New York Times Style section. A self-identified Boomer reader complains about a Gen-X relative that is not replying to her emails but “has time to post on Facebook.”

While there may be a whole host of issues as to why she’s not getting a response, I think what we’re seeing here is a misunderstanding of communication styles and tools – and a great opportunity to examine the communications process. When people thinking about communicating, they think that their message is the most important thing. But I believe the audience is the bigger consideration – when you understand your audience, then you can shape the message for them, as well as what media you will use to deliver it, in order for them to have the best chance to hear and understand it. Otherwise, it’s not likely you will achieve the desired action.

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