Endless Riff
Press Releases
- Endless Riff Offers On-Demand Social VR Access to Sheryl Crow’s Intimate Performance for Radio Station 91.9 WFPK at Old Forester Distillery
- Social Music VR App Endless Riff to Livestream Sheryl Crow’s Intimate Performance for Radio Station 91.9 WFPK at Old Forester Distillery on September 22
- Social Music VR Platform Endless Riff Now Available On Oculus Go
- Social Music VR Platform Endless Riff Partners with Louisville’s 91.9 WFPK, Pioneering Permanent Radio Property in Virtual Reality
- Don’t Miss Thunderpussy! Endless Riff to Stream Band’s SXSW set Friday, March 16 – 3:45pm CT
- Social Music VR Platform Endless Riff Available Today On Samsung Gear VR
- Endless Riff Adds Marketing, News and Editorial Veterans To Social Music VR Team
- Drive-By Truckers’ Patterson Hood To Livestream NYC Show In VR
- Umphrey’s McGee Halloween Shows to Be Livestreamed in Social VR via Endless Riff
- Music VR Platform Endless Riff To Stream Band-Curated Umphrey’s McGee Playlist and Lettuce Documentary
- Social Music VR Platform Endless Riff To Kick Off June 27 With Livestreamed Rockwood Music Hall Show In Virtual Environment
- Social Music VR Platform Endless Riff To Make NYC’s Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR
Media Coverage
- Catch Grammy Award-Winner Sheryl Crow’s Latest Performance On Endless Riff – VR Focus
- Alt Station Experiments With VR – Radio World
- VR Music Festivals Could Become A Widespread Reality In The Near Future – UPROXX
- Virtual Reality Interaction Coming To WFPK Performances – Inside Radio
- WFPK/Louisville Partners With Endless Riff – All Access
- How the VR Industry Isolated Its Users and Creators by Not Utilizing Existing Skill Sets (Guest Op-Ed By Mark Iannarelli) – Adweek
- Virtual Music Festivals Are Coming: Endless Riff Social Music Platform Now Available on Samsung Gear VR – Billboard
- A Social Music Platform Is Making Virtual Music Festivals a Reality – BizBash
- Patterson Hood to Offer Virtual Reality Live Stream of NYC Show – Relix/Jambands.com
- Umphrey’s McGee Adds New Twist To Halloween Weekend Webcasts – Jambase
- Umphrey’s McGee Announce VR Webcasts For Halloween Run – Relix/Jambands.com
- Umphrey’s McGee And Lettuce Coming To VR Music Platform Endless Riff – VRFocus
- Umphrey’s McGee & Lettuce To Be Featured On New Virtual Reality Platform – Live For Live Music
- Social Music VR Platform Endless Riff Debuts Today – VR Room
- NYC’s Rockwood Music Hall Makes VR History – VR Observer
- Endless Riff and the Rise of the Virtual Music Venue – TV[R]EV
- NYC’s Rockwood Music Hall first ‘virtual venue’ – VR 360
Mark Iannarelli – CEO and Co-Founder
Mark Iannarelli is the CEO and Co-Founder of Endless Riff, a social music virtual reality (VR) platform that provides new ways for music fans to experience live, recorded and self-captured music together.
Before starting Endless Riff in 2015 with Andrei Averbuch, Mark spent 17 years in the investment industry, capped off by serving as Managing Director and Director of Fixed Income at global asset management and investment advisory firm Rockefeller & Co. Inc. While managing over a billion dollars in assets in his investment work, Mark watched technology fundamentally shift consumer attention to digital goods, leading to extensive deflationary forces, a financial crisis, and further societal change that he sees accelerating in the years ahead. A music fan frustrated by the lack of affordable access to music while innovative music businesses were stifled, Mark believes the technology is present today to bring economic returns to artists that equate to their share of influence in society.
The passion to enter the music business fray began at the Bonnaroo Music Festival in 2008, when he saw a complete thriving economy, benefitting the artist and fan alike, built for just a few days, and vanishing while leaving tribes of fans yearning for the communal experience the rest of the year. The maturation of VR technology is now poised to solve both fan and artist problems in his view. By building a platform that serves as both a nostalgic trip back to past concerts with friends and a window into brand new experiences, while creating a unique shared social environment with the fan community at the center, Mark and Endless Riff intend to not only improve the economics of music but put it at the center of the entire VR economy of the future.
Mark attended the University of Kentucky, graduating with a Bachelor of Business Administration and Finance after an initially studying civil engineering. He splits time between Montclair, New Jersey and Naples, Florida with his family. His favorite bands include The Rolling Stones, The Who, Pearl Jam and M83, and he is always striving to experience more live music with friends – in person or virtually.
About Endless Riff
Endless Riff is a social music VR platform that provides new ways for fans to experience live, recorded and self-captured music together. A “virtual music festival,” Endless Riff allows music lovers to consume, communicate and bond over live performances, archived and exclusive “b-roll” content within existing, former, or new virtual venues. Using networked VR tools, the platform offers content across a broad variety of capture technologies including 2D, 3D and 360 degree video. Endless Riff was founded by CEO Mark Iannarelli and CTO Andrei Averbuch in 2015. For more information, please visit www.endlessriff.com.