Fall 2010 Quarterly Newsletter



Jaybird Communications

Quarterly Newsletter

Fall 2010


Upcoming Events

December 6

SF MusicTech (San Francisco, CA)
December 14
New York Tech Meetup (New York, NY)
January 6-9
CES (Las Vegas, NV)
January 10
New York Tech Meetup (New York, NY)
January 14-15
Noordeslag Conference (Groningen, The Netherlands)
Fred Goodman to keynote
January 22-26
Midem (Cannes, France)
February 8
New York Tech Meetup (New York, NY)
February 13
The GRAMMY Awards (Los Angeles, CA)
February 14-16
LA New Music Seminar (Los Angeles, CA)
February 17-20
Millennium Music Conference (Harrisburg, PA)
February 23-24
Digital Music Forum East (New York, NY)
March 1
New York Tech Meetup (New York, NY)
March 9-13
Canadian Music Week (Toronto, Canada)
March 11-19
SXSW Music & Media Conference (Austin, TX)
March 22-24
CTIA Wireless (Orlando, FL)


Follow us on Twitter @jaybirdcom for the latest news on Jaybird’s clients, industry updates and more.

Word from a Bird
Jaybird just celebrated its one-year anniversary – happy birthday to us! This fall, we’ve been working on several new projects – Diane Arkenstone, Indaba Music, IRIS Distribution, and LyricFind – while also representing the Miami Music Festival and continuing to support Fred Goodman, New York Tech Meetup, and Superglued.
Digital Music Forum & CMJ

October was a particularly busy conference month. Jaybird secured speaking spots at Digital Music Forum West for Hello Music’s John Boyle, 7digital’s Vickie Nauman, and a keynote interview for Fred Goodman with Tom Silverman. John and Fred also spoke on panels at CMJ, and Jaybird’s own Laurie Jakobsen moderated the “Tailored Plans for Modern Bands” panel with Allie Shaw, Eddie Applebaum, Kyle Patrick of The Click Five, Will Langolf, and Eric Galen. Eddie and Allie had some spirited debates on management, and Kyle’s stories about getting mobbed in Asian malls were especially entertaining.

In September, Superglued concluded its New York Summer Music Junkie Contest, with Amber King winning the grand prize of a Brooklyn Bowl 365 pass (giving her and a friend free admission for a year). During the eight week contest, she attended 31 shows, posted 221 photos, 101 videos and 13 show reviews. Incredible!

Indaba Music

In November, Jaybird worked with Indaba Music on the email marketing campaign around the launch of their new Opportunity Marketplace and Thanksgiving 50% off sale on their premium memberships. There were over 175 initial marketplace opportunities, including remix contests for Metric, Marcy Playground, The Hours and Sleigh Bells and much more. If you’re a musician, you gotta get on Indaba.

New York Tech Meetup

Highlights from the last few monthly New York Tech Meetups (NYTM) have been the launch of the second NYC Big Apps competition (registration deadline January 12, 2011) and the November “College Night” featuring the winners of NYC Hack Day as well as other area projects created by local college students and professors. If you can’t make the events in person, you can keep up with the NYTM happening via Livestream.

Miami Music Festival

The Second Annual Miami Music Festival took place November 11-14. Over 400 artists from across the United States and from around the world played at venues around the city, showcasing a diverse line up of musical styles, including everything from rock to hip-hop to gospel. A particular highlight was MMF’s Adopt A Band competition on Facebook, and the winner, La Gente Naranja, got to open the headlining event with The Spin Doctors and Stars Go Dim in Miami’s Bayfront Park. If you haven’t seen it yet, check out the tongue-in-check promo video for Adopt A Band featuring Miami’s own Steven Bauer, who wanted to be a musician before becoming an actor (Scarface, Primal Fear, Traffic).

In addition, there was a two-day Artist Conference at the Hyatt Regency; Laurie ateped in to the moderator role again for the panel “All The Critics Love Me,” refereeing between Miami New Times’ Sean Pajot and the PR mavens Christina Duren of Ariel Publicity and Romina Andrea Magorno of Nevarez Communications, who came straight from her red-eye flight from the Latin Grammys to the conference.

Upcoming Projects

We’ve also just kicked off projects with IRIS Distribution and LyricFind – make sure you keep your eyes peeled around SF Music Tech on Monday, December 6. We’re also really excited to be working with IRIS on singer and multi-instrumentalist Diane Arkenstone on her March 2011 release Shape of the World. Diane has released an incredible 45+ recordings in genres from Celtic, Trance, World and Native American, to techno, rock and folk, selling cumulatively over 1 million copies. In Shape of the World, Diane takes listeners on a journey from the beginnings of creation to a future in the clouds, the music reflecting influences from all over the globe. Diane co-produced the album with Bryan Carrigan, renowned producer, engineer and mixer for many films (“The Devil Wears Prada,” “Blades of Glory,” “Superbad”) and recording artists (Frank Sinatra, No Doubt, Alanis Morissette), and also features additional percussion from MB Gordy. This music will move your spirit.

On that note, as we wrap up 2010, we want to express special thanks to everyone who has been part of the Jaybird story to date – our clients, media partners, friends and mentors that make this business fun. We hope everyone enjoys a wonderful holiday season, and look forward to more adventures in the New Year!

Laurie Jakobsen,
Jaybird Communications
Phone: 646-484-6764
Mobile: 917-697-2274
Fax: 646-381-3627


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