Fall 2011 Newsletter

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Jaybird Communications
Quarterly Newsletter

Fall 2011

Upcoming Events

Oct 16-22

Social Week

New York, NY

Oct 17-20

Digital Hollywood Fall

Los Angeles, CA

Oct 18-22

CMJ Music Marathon & Film Festival

New York, NY

Oct 19

The Business of APIs Conference

New York, NY

Oct 20-21

Socialize West

San Francisco, CA

Oct 23-26

CEA Industry Forum

San Diego, CA

Oct 24-25

Hollywood Reporter, Billboard Film & TV Music Conference New York, NY – TuneSat’s Chris Woods on panel: “2012 and Beyond: What the Near Future Holds”

Oct 25

The Business of APIs Conference

London, UK

Oct 29

Play – Berkeley Digital Media Conference

Berkeley, CA

Nov 1-2

CrowdConf 2011

San Francisco, CA – Creative Allies’ Sean O’Connell speaking

Nov 3

Entertainment & Technology Law Conference

New York, NY – Hosted by NARM and digitalmusic.org

Nov 3

paidContent Entertainment: Everything Everywhere

West Hollywood, CA

Nov 3

The CMA Songwriters Series

New York, NY

Nov 3-4

Billboard Touring Conference

New York, NY

Nov 5-6

Music Hack Day – Boston

Boston, MA

Nov 7-8

Future of Film

Los Angeles, CA

Nov 8-10

ad:tech

New York, NY

Nov 9

CMA Awards

Nashville, TN

Nov 9-10

Billboard Touring Conference & Awards

New York, NY

Nov 15

ME Conference

New York, NY

Nov 15-17

Digital Hollywood Fall NY

New York, NY

Nov 16-17

Media, Entertainment & Money

New York, NY

Nov 17-18

Future of Television Conference

New York, NY

Nov 17-18

Billboard FutureSound Conference

San Francisco, CA

Nov 17-19

Hollywood Music in Media Awards

Hollywood, CA

Nov 29-30

Billboard & AdWeek Music & Advertising

New York, NY

Nov 30

Copyright and Technology 2011 Conference

New York, NY – TuneSat’s Chris Woods speaking

Follow us on Twitter @jaybirdcom for the latest news on Jaybird’s clients, industry updates and more.

Word from a Bird

The summer seemed to go by in a blur, and it’s already an action-packed fall! Jaybird Communications has a new home – we’ve moved into the WeWork space in midtown New York City, and Bill Greenwood has joined the team as Public Relations Coordinator. Bill worked as a writer and editor at several newspapers and information-technology magazines, interned twice at Sony Music Entertainment, and did marketing work for independent bands Roosevelt Dime and The Paper Jets before joining Jaybird. It’s great to have him on board – and with our expanding roster of clients including NY Tech Meetup, NARM & digitalmusic.org, TuneSat, Indaba Music, Creative Allies, 7digital, Mobile Backstage, Cellfish and Bandsintown, he’s not here a moment too soon!

BloombergLast week, New York Tech Meetup welcomed a very special guest on October 11: New York City Mayor Michael Bloomberg! The mayor came out to unveil plans for the next NYC Big App competition and announce the formation of the Mayor’s Council on Technology and Innovation. Bloomberg’s visit sent the media into an uproar, and Business Insider and Crain’s New York, among others, wrote it up. NYTM is also enlisting sponsorship support from companies like Google and Microsoft. BetaBeat picked up that story, calling NYTM the “Mothership of Meetups,” and there’s also been great recent coverage from WSJ.com, Forbes.com, and NY1-TV. The next meetup is on November 2 – get on the @nytm Twitter feed so you don’t miss the windows for tickets!

Music business association NARM has kept up a steady stream of news since its May Convention. The Convention’s combination of music business focus and celebrity honorees such as Brian Wilson was covered widely, from the Los Angeles Times and Hollywood Reporter to segments on KNBC-TV, FOX-TV, and On the Red Carpet. President Jim Donio has been consistently in the news, whether talking about the positive trends in album sales (USA Today), discussing the influence of the late Steve Jobs (Associated Press), or being profiled by outlets including CNET and AllAccess.

DigitalMusic.orgThe organization just launched digitalmusic.org, formerly known as the Digital Think Tank, the virtual home of NARM’s digital initiatives. Former Billboard Digital/Mobile reporter Antony Bruno was just announced as digitalmusic.org’s Community Manager. Coming up, NARM’s Entertainment & Technology Law Conference will be taking place November 3 in New York City. If you’re interested in the legal issues surrounding “the cloud” or want to learn more about how the Eminem copyright case is affecting the industry, you don’t want to miss it!

Jaybird was also the U.S. media representative for CISAC’s biennial World Copyright Summit, held June 7-8 in Brussels.

Surprise keynote speaker Victoria Espinel, White House Intellectual Property Enforcement Coordinator, was interviewed by both The New York Times and the Financial Times. CISAC President and Bee Gee Robin Gibb was also profiled in Billboard, and Music Week did a great wrap-up of the event – looking forward to the next one.

TuneSatThis spring, Jaybird began working with TuneSat, an audio fingerprinting technology company that lets artists track the usage of their songs on TV and the internet, announcing their $6 million funding round led by the General Electric Pension Trust. Now the company has launched its new online portal, which makes it easy to sign up and immediately start monitoring TV stations, and it’s announced its expansion into additional European territories – more about this was in Music Row and American Songwriter. And if you read any kind of music trade, we bet you’ve seen “the monkey” – a fun advertising campaign we helped put together!

Indaba Music has kept up the pace with a flurry of new opportunities for its community of more than 600,000 musicians, including high-profile remix contests with Joe Jonas, Jane’s Addiction, Jason Derulo and Backstreet Boys member Nick Carter. Indaba also teamed up with Red Bull in challenging producers to remix G-Unit rapper Lloyd Banks’ new single, “Check Me Out,” using recordings of grunts, rattles and roars from Red Bull athletes such as X-Games skateboarding gold medalist Ryan Sheckley, three-time MLB All-Star Jimmy Rollins and two-time NBA All-Star Rajon Rondo.

Indaba and on-demand music-streaming service Grooveshark also teamed up to launch Breakthrough Radio, an online radio channel that spotlights emerging artists selected from Indaba’s community and exposes them to Grooveshark’s massive listener base of more than 30 million unique visitors. According to Mashable, “the fact that Grooveshark is working with Indaba will likely make this a much more straightforward experience for bands — and will likely bring more bands into the Indaba fold.”

Creative Allies, a growing online community of graphic designers, began to work with Jaybird this summer. One notable project was connected to the Indaba Music Jane’s Addiction remix contest: a second contest to design the cover art for EMI Music’s official digital release of the winning remix by Mindless Faith. The story got some good traction on Billboard.biz, which played up the unique double-crowdsourcing aspect of the project. Creative Allies has had a number of other high-profile opportunities over the past few months, including The Beastie Boys, Sondre Lerche, Blink- 182, The Kooks, the films Archie’s Final Project and RE:GENERATION, the Lights Out All Night Fest and many more.

Meanwhile, digital media company 7digital has been getting much attention for its Android MP3 music store app, which Business Insider highlighted as one of the “stores that will make you quit iTunes.” Its growing offering of FLAC-HD high-quality MP3 downloads was noted in Billboard magazine’s feature on the “10 Signs that Audio Quality is Making a Comeback.” Through its relationships with Samsung, RIM, Toshiba, Acer and others that utilize 7digital’s API technology, there are an estimated four million devices that have shipped with 7digital pre-installed, and with its recent expansion into Asia Pacific, 7digital now operates local stores in 37 countries across the globe.

Finnish company Mobile Backstage, the emerging multi‐service communications platform for bands and their fans, began working with us this summer to introduce their brand-new Facebook app, which seamlessly integrates with the company’s pre-existing mobile app and lets artists build interactive fan communities on Facebook (check out Hypebot coverage). Artists from all four major labels and leading independents, such as – Jessie J, The Kooks, Nightwish, and Lykke Li – are already on board. Mobile Backstage also announced a partnership with the IMMF (International Music Managers Forum) to offer special rates to the forum’s 16 global affiliate chapters and members, and the company extended a limited offer to unsigned bands to implement the Facebook app for free.

This September, we teamed up with leading mobile and social application publisher Cellfish to spread the word about their acquisition of Bandsintown, the No. 1 live concert tracking and discovery application on Facebook and a top-5 music app by monthly average users (along with Root Music, ReverbNation, Pandora, and Vevo for Artists). Billboard.biz writer Glenn Peoples broke the news on September 15, and you can expect to hear much more from both companies in the coming months.

That brings us pretty much up to date. Next on our plate: the 2011 CMJ New Music Marathon is in New York from October 18-22, and Jaybird will be in the house! President Laurie Jakobsen will be a panelist at The New World of PR – which takes place Wednesday, October 19 at 11 a.m. in room 802 at the NYU Kimmel Center – and clients 7digital, Indaba Music, Mobile Backstage, NARM and TuneSat will also be represented on several other panels. So come say hi! We’ll see you there!

Have An Amazing Fall!!

Laurie Jakobsen

President

Jaybird Communications

laurie@jaybirdcom.com

Phone: 646-484-6764

Mobile: 917-697-2274

Fax: 646-381-3627

© Jaybird Communications LLC, all rights reserved.

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