Holiday Newsletter 2013


Jaybird Communications

Quarterly Newsletter Holiday 2013
Upcoming Events

Dec 11-14

Email Insider Summit

Park City, UT

Dec 12-13

AMA Content Marketing

Philadelphia, PA

Jan 4-6


Las Vegas, NV

Jan 6

Digital Music @ CES

Las Vegas, NV

Jan 6-8

Digital Hollywood Events at CES

Las Vegas, NV

Jan 7-10

CES: International Consumer Electronics Show

Las Vegas, NV

Jan 7-10

Entertainment Matters

Las Vegas, NV

Jan 15-18

Noordeslag Conference

Groningen, The Netherlands

Jan 21

Mobile Media Summit

San Francisco, CA

Jan 23-26


Anaheim, CA

Jan 24

MusiCares Annual Person of the Year Tribute

Los Angeles, CA

Jan 26

Grammy Awards

Los Angeles, CA

Jan 26-29

Mobile Insider Summit

Captiva, FL

Jan 29-31

Digiday Retail Summit

Scottsdale, AZ

Feb 1-4


Cannes, France

Feb 9-11

IAB Annual Leadership Meeting

Palm Desert, CA

Feb 14-18

London Fashion Week

London, UK

Feb 18-20

Digital Entertainment World

Los Angeles, CA

Feb 19-21

Pollstar Live

Nashville, TN

Feb 20-23

Millennium Music Conference

Harrisburg, PA

Feb 24-27

Mobile World Congress

Barcelona, Spain

Feb 25-26

Mobile Media Summit

Barcelona, Spain

Mar 4-5

Media Summit

New York, NY

Mar 7-16

SXSW Music and Media Conference

Austin, TX

Mar 7-9


London, UK

Mar 17-21

TED 2014

Vancouver, Canada

Mar 21-30

Winter Music Conference/Ultra

Miami, FL

Mar 26-27


San Francisco, CA

Mar 27-29


San Francisco, CA

Follow us on Twitter @jaybirdcom for the latest news on Jaybird’s clients, industry updates and more.

Word from a Bird

With the snow coming down in NYC, it’s really feeling like the holidays. To get in the festive mood, the whole Jaybird team created their own holiday-themed playlists: Click here for Laurie’s, here for Bill’s, and here for Kyle’s. We all have quite diverse tastes in music, so there should be something there for everyone! Let us know what you think, and be sure to share your favorite holiday tracks with us on Twitter at @jaybirdcom.But just because the season’s celebrations have begun doesn’t mean that we’ve been resting on our laurels. Over the last few months, Jaybird has been hard at work promoting NY Tech Meetup’s latest demo nights and sponsorship announcements, Rallyverse’s newest hire, the Music Business Association’s (formerly NARM and launch of the Music Startup Network, Bandsintown’s partnership with The Agency Group and appearance at the Billboard Touring Conference, Fantrotter’s video documenting their adventures at Chicago’s Wrigley Field during Pearl Jam’s recent concert there, and much more. Here’s a little sampling of what we’ve been up to:

NY Tech Meetup (NYTM) kicked things off right with its annual student-only demo night on November 4, shining a light on impressive new products created by the entrepreneurs and developers of the future. The December event took things to the next level, with U.S. Senator Charles Schumer addressing the sold-out crowd before opening up the floor to another slate of great demos. Schumer discussed several ways to draw more technology talent to the city, including comprehensive immigration reform that would provide green cards to any student who obtains an advanced degree at a U.S. college and give businesses triple the number of temporary visas for highly skilled foreign workers. He also challenged attendees to improve New York City’s tech infrastructure by working to create a city-wide free public Wi-Fi network.

Jaybird handled press outreach for both events, inviting relevant media to each meetup and distributing a photo gallery from Schumer’s visit within an hour of his speech. These efforts led to strong coverage for both events and their participants in Xconomy, American Entrepreneurship, AlleyWatch (both for Schumer’s visit and the November event), and Business Insider.

Meanwhile, Rallyverse expanded its family by hiring tech veteran Jorge Varona to serve as VP of Engineering. Varona previously worked with e-commerce solution Virtual Piggy as Director of Engineering and has also held key technical positions at Demand Media, Interactive, and MySpace. Welcome to the team, Jorge!The Rallyverse Blog also continues to churn out high-quality content at a speedy clip. The company continues to issue its daily Rallyverse Roundup, which compiles the five best social media and marketing related stories each morning. Various new features and upgrades to the Rallydeck have also been spotlighted on the blog, including the ability to email draft posts to your colleagues within the Editor, improved Owned Content recommendations, and various mobile upgrades. Throw in the latest adventures of the Rallybot – who has recently visited In-N-Out Burger, met some new robot friends, and stolen the office’s whiskey – and you’ve got plenty of reasons to add the Rallyverse Blog to your bookmarks!
Fresh off their rebranding from NARM and, the Music Business Association (Music Biz) unveiled the Music Startup Network, the first product to be released under their new name. Following in the footsteps of the Music Startup Academy educational series and the Music API Directory tool, the Music Startup Network allows entrepreneurs seeking licensing, marketing, or mentoring relationships for their apps to connect with those who can help them. Similarly, the network also gives record labels, publishers, PROs, artist managers, and other rights-holders a simple way to sort through, organize, and filter potential partners. The news drew significant interest from a variety of outlets, with Jaybird landing coverage in Hypebot,, and Radio Facts.As if that wasn’t enough, the organization also fielded questions from its members online during the first-ever Common Ground Virtual Town Hall, which has been archived and can be viewed now at During the event, Music Biz President Jim Donio explained the reasoning behind the organization’s name change and restructuring and engaged in a one-on-one interview with Mark Pearson of HITS Magazine before opening up the virtual floor for the audience Q&A. Music Biz also hosted several in-person meetups in New York City, Nashville, and Los Angeles to introduce industry executives to the new name and organization structure. Jaybird helped plan and execute the NYC event at Rockwood Music Hall by booking the club, inviting guests, and going on-site to set up the room, check-in attendees, and more.

Finally, Music Biz held the latest event in their Music Startup Academy series on December 5th in New York City. Focusing on important music-industry concepts such as label and publishing basics, content acquisition and business development, app marketing, and music operations, the event received preview coverage in Music Connection’s email newsletter and SoundCtrl, which offered readers a $25 discount on registration.

Bandsintown CEO Julien Mitelberg made his presence felt at the Billboard Touring Conference this November 13-14, presenting the case study “How Bandsintown Is Leveraging Big Data to Sell Out Tour” on the event’s second day. With more than 8 million users and tour dates for over half of all active touring artists, Bandsintown has access to a great deal of important data that can be used to target fans by artist or genre, affinity behavior, location, and more. In the presentation, Mitelberg explained how promoters can use this data to reach key audiences via mobile, social, and email. It can be viewed now on SlideShare.Bandsintown also announced a new partnership with The Agency Group, a New York City-based talent booking agency that represents nearly 2,000 clients. Jaybird handled press outreach for the announcement, scoring extensive coverage in Billboard, with stories appearing on and in the print magazine. The story was also featured on Digital Music News and

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