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Jaybird Communications
SXSW
Newsletter

2016

Word from a Bird

We’ve got a packed SXSW schedule this year, with a big event Saturday, March 12, for BabyCenter, and panels with the Music Business Association, Bandsintown, Revelator, Cortney Harding, and ole. New client Qus will be there during SXSW Music to demo their ultimate multi-source music player, and head Jaybird Laurie Jakobsen will be there throughout the conference. So mark your calendars – and don’t forget, clocks “spring” forward in the wee hours of March 13. 
 
March 12

True Stories of the Modern Family
Special Focus on Marketing to the new American family presented by BabyCenter®
Hilton Garden Inn – 18th Floor (N. 500 Interstate 35 Frontage Rd.)

2 – 3pm – Media’s New American Family: No Norman Rockwell
Today’s average American family paints a very different portrait from the Rockwellian 1950s ideal – shifting from even just a decade ago. The demographics are rapidly changing, with Millennials bringing their own values to parenting and trumpeting them online via social media. BabyCenter brings together top experts to discuss the makeup, attitudes, and behaviors seen in modern families, offering insights into how media and brand advertising are reflecting this new paradigm – and spotlighting the implications and recommendations for marketers who want to reach this group successfully.

Panelists:
–     Samie Kim Falvey, Executive Vice President, Comedy Development and International Scripted Development, ABC Entertainment Group
–          A.J. Hassan, Vice President and Creative Director, Leo Burnett
–          Steve Levitan, Co-Creator and Executive Producer, ABC’s “Modern Family”

Moderator:
–          Chloe Gottlieb, Senior Vice President and Executive Creative Director, R/GA

3:30 – 4:30pm  The Scariest Word in Brand Advertising: Family
With so many definitions of family, brand marketers and ad creatives walk a fine line as they try to mirror the different faces of family in today’s landscape: unmarried couples, single parents, LGBTQ, mixed race, adopted, and yes, hetero/married, too. Ad campaigns showcasing these various types of families have provoked both support and outrage. This panel of brand leaders, multicultural ad creatives, and media buyers will talk about the real-world rewards and challenges in portraying contemporary reflections of family, who’s doing this well, and how to navigate the social-media response.

Panelists:
–          Vida Cornelius, Executive Vice President and Chief Creative Officer, Walton Isaacson
–          Jane Lacher, Executive Vice President, Strategy, Zenith Media
–          Manoj Raghunandanan, Senior Marketing Director, Johnson & Johnson (Tylenol)

Moderator:
–          Philip N. Cohen, Professor, University of Maryland, and author of “The Family: Diversity, Inequality, and Social Change” (W. W. Norton & Company, August 2014)

4:30-6pm – Cocktails & Networking

March 15

11am – 12pm  The Four Horsemen of the Mobile-pocalypse
Hilton Austin Downtown – Salon A (500 E 4th St)
–          Julien Mitelberg, President / COO of Bandsintown Group

 

2 – 3pm  Tech Pitching 101: How to Attract Labels and Artists
Hilton Austin Downtown – Salon B (500 E 4th St)
–          Bill Wilson, VP of Digital Strategy & Business Development, Music Business Association

March 16

1 – 3pm  Speakeasy: A Music & Technology Mixer
–          Presented by Bandsintown & Sneak Attack Media
–          RSVP here

March 18

12:30 – 1:30pm  Virtual Reality and the Rebirth of the Music Video
Hilton Austin Downtown – Salon A (500 E 4th St)
–          Cortney Harding, consultant and author of “How We Listen Now: Essays and Conversations About Music and Technology”

 

 

 

 

 

2 – 3pm  Data Analytics for the Indie Artist
Austin Convention Center Rm 17B (531 E 4th St)
–          Bruno Guez, Founder & CEO of Revelator

 

 

5 – 6pm – Why Publishing Is Key for Songwriters & Performers
Austin Convention Center Rm 10C (531 E 4th St)
–          John Ozier, GM Nashville Creative, ole
–          Jordan Davis, ole songwriter & Universal Music Group recording artist