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About NARM

Established in 1958, NARM (National Association of Recording Merchandisers) is the trade association for the business of music, providing the central platform for the discussion of industry‐wide concerns, spearheading the implementation of initiatives to promote music commerce, and advocating for common interests. Members include companies and individuals from all aspects of music distribution, including physical, digital, and mobile outlets as well as gaming, applications, merchandise, video and more. NARM members have access to a variety of conferences, virtual seminars, networking opportunities, information and education resources. NARM is a nonprofit organization based in Marlton, New Jersey. Visit us at


About (DMO) is the home for the digital initiatives of NARM, the National Association of Recording Merchandisers, the trade association for the business of music. NARM provides the central platform for the discussion of industry‐wide concerns and spearheading the implementation of initiatives to advance the business. While primarily focused on physical formats for much of its history, NARM has expanded its mission in the past ten years to include all facets of music commerce. This includes physical, digital, and mobile commerce partners as well as gaming, applications, and other emerging revenue models. DMO is governed under the by‐laws of NARM, by NARM President Jim Donio, the NARM Board Of Directors, and directly by Co‐chairs Christina Calio (Microsoft Entrainment), Kevin Arnold (Sony Music Entertainment) and Bill Wilson, NARM VP of Digital Strategy & Business Development. Topics and actions for each individual work groups are determined by the individual work group leaders.


Executive Bios

Jim Donio – President

Jim Donio is the President of NARM, the U.S. music business association. Since taking the role in 2004, Donio has evolved the organization from one primarily focused on physical product retailers to a more inclusive trade association that represents the full breadth of the current music business, including digital distribution, mobile, games, video, applications and other entities that monetize music. This expanding membership vision includes not only Board-level representation from companies such as iTunes, Nokia and Verizon, but also the introduction of membership levels for individuals and students, not just corporations.

In addition, he conceived the Digital Think Tank, which was formally created in 2009 to explore and resolve objectives related to enterprise-level digital music commerce, including its four major workgroups: digital supply chain, metrics, product development and music subscription. Donio recruited Bill Wilson to helm Digital Strategy and Business Development to oversee this area, underscoring NARM’s commitment to being on the leading edge of technological developments for music retail.

Donio has worked on collaborative industry campaigns to inspire music sales since he first joined the organization in 1988. NARM has worked with every music awards show, from the GRAMMYs ® to the Country Music Awards, to translate the televised experiences into exciting in-store campaigns. In 2007, NARM collaborated with the Rock and Roll Hall of Fame to create the “Definitive 200,” a ranked list of the 200 albums and soundtracks that should be in every music collection.

More recently, Donio worked with the Recording Industry Association of America (RIAA) to revive the “Give the Gift of Music” campaign in May 2010, which provides consumers with ideas on how to give music – both CDs and digital formats – as gifts, and providing retailers support materials that highlight “giftable” titles. NARM also supports the now-annual Record Store Day on the third Saturday in April, bringing together independently- owned record stores and artists to celebrate the art of music.

Donio has also revitalized NARM’s annual convention, making it the definitive gathering for about 1,000 executives engaged in the business of music in the United States. Held each spring in different locations around the US, Donio has also worked to expand NARM’s event offerings beyond the convention, introducing in 2010 the Entertainment & Technology Law Conference Series in and a regular schedule of webinars on a diverse variety of topics of interest in the industry.

Donio also finds time to participate in other industry events. In 2009, he was a keynote speaker at the TM Forum’s Management World Americas, and was a panelist at MediaTech’s Future of Packaged Media, as well as Digital Music Forum East. He has also guest lectured to students at the NYU’s Clive Davis Department of Recorded Music and Drexel University.

Donio worked his way up through NARM since he joined the organization in 1988 as Director of Creative Services.  In 1991, he added PR and marketing functions to his NARM resume, and was promoted to the position of Communications Director.  In 1995, he took on oversight of NARM’s conventions and conferences as Vice President of Communications & Events.  In 2000, he was elevated to Executive Vice President, adding most of the organization’s day-to-day administrative and operational responsibilities to his job description, before assuming the top job in 2004.

Prior to joining NARM, Donio held a variety of editorial, PR and event-related positions for the Association of Information Systems Professionals (AISP), an international individual membership organization focused on the needs of office systems professionals.

A Philadelphia native, Donio earned his Bachelor’s Degree in Journalism from Temple University. He has been involved in the city’s Mummers Parade tradition since his college days, and has supported the Mummers Museum since it opened in 1976. This folk tradition, one of the oldest in the country, celebrates the New Year with elaborately costumed participants, songs and dancing. Jim has participated in a variety of ways, including as a musician, costume designer, choreographer, and television commentator, and won a local Emmy Award in 1986 for “Outstanding Cultural Programming” for his coverage of the event.

Donio has also acted professionally, and if you look closely, you can see him in the movies “Mannequin,” “Clean & Sober,” and “Stealing Home.” The first record he recalls receiving as a gift was Meet the Monkees, which is still on his personal “Definitive 200” list.


Bill Wilson – Vice President, Digital Strategy and Business Development

As Vice President, Digital Strategy and Business Development for NARM, Bill Wilson leads the charge on all things digital at the music business association. A music industry professional with over two decades of experience working in varied roles within independent and major record labels, internet ventures, and mobile content, he brings a well-rounded perspective to the industry trade association. One of his most important roles is running NARM’s key initiative, the Digital Think Tank, which was created to explore and resolve objectives related to enterprise-level digital music commerce, including its four major workgroups: digital supply chain, metrics, product development and music subscription. Bill joined NARM in February 2009.

As an active industry professional, Bill is a member of several organizations, including the American Association of Independent Music (A2IM)’s New Media Committee. He has had featured speaking roles at CMJ, South By Southwest, Bandwidth, New Music Seminar, and other industry events, including the popular “Bill and Ted Show” with TAG Strategic’s Ted Cohen, which provides a structured forum for the discussion of industry-level issues in the digital space.

For nearly 20 years, from 1989 to 2007, Bill ran Blackout Records, which began as a haven for NYC hardcore and evolved to include releases from such notable acts as Guided By Voices, H2O and Kill Your Idols. While running Blackout, Bill gained experience at more established independent labels and distributors, including Relativity Records, Caroline Distribution, and Earache Records, ultimately serving as an A&R Consultant for MCA Records in the mid-1990s.

Bill made the jump to working with internet start-ups in 2001 as Director of Business Development for Roxbox Media, a market research company targeted to the music industry. He then managed online and real-world street team programs at HiFrequency Marketing. In 2005, he joined Haystack Media as VP of Business Development, co-developing an early music-oriented social networking website including an ad-based compensation model for artists and facilitating content relationships. In 2007, Bill became Director of Business Development for mobile content aggregator Cellfish, and was responsible for catalog and content licensing for music, games, film, and other forms of mobile entertainment. Later that year, Bill took on the role of Senior Director, Mobile Sales and Business Development for Atlantic Records, with responsibility for sales of ringtones, ringbacks, images and full track downloads.

Bill has a Bachelor of Arts in Business Administration from Fordham University. When not dealing with the issues of 21st century distribution of music, Bill and his girlfriend advocate for the American Pit Bull Terrier.