Jaybird Newsletter Spring 2014




Jaybird Communications

Quarterly Newsletter Spring 2014
Upcoming Events

June 16-20

A2IM Independent Music Week

New York, NY

June 17-19


Las Vegas, NV

June 18

Music Row Awards

Nashville, TN

June 18-19

GigaOM Structure

San Francisco, CA

June 19

A2IM’s Annual LIBBY Awards

New York, NY

June 19-22

Firefly Music Festival

Dover, DE

June 20-22

Electric Daisy Carnival

Las Vegas, NV

June 23-25

GMA Immerse

Nashville, TN

June 23-25

Anti-Piracy and Content Protection Summit

Los Angeles, CA

June 25

UJA Music Visionary of the Year Award Luncheon

New York, NY

June 25

ASCAP Film & TV Awards

Los Angeles, CA

June 25-26

Google I/O

San Francisco, CA

July 3-6

Essence Music Festival

New Orleans, LA

July 4

Detroit Electronic Music Festival

Detroit, MI

July 8-12

Latin Alternative Music Conference

New York, NY

July 9-13

Woody Guthrie Folk Festival

Okemah, OK

July 10-12

Independent Gospel Artist Alliance Conference

Chesapeake, VA

July 11-12

Nashville Recording Workshop & Expo

Nashville, TN

July 12-13

Electric Daisy Carnival United Kingdom

Milton Keynes, UK

July 13-16


Las Vegas, NV

July 15-16

Voice of the Brand/Fan

Quebec City, Canada

July 16-18

Ticket Summit

Las Vegas, NV

July 17-19

Summer NAMM

Nashville, TN

July 18-20

Pitchfork Music Festival

Chicago, IL

July 24-27

Comic-Con International

San Diego, CA

July 25

SESAC Songwriters Bootcamp

Los Angeles, CA

July 25-27

Newport Folk Festival

Newport, RI

July 26-29


Portland, OR

August 1-3


Chicago, IL

August 1-3

Newport Jazz Festival

Newport, RI

August 6-9

FMQB Triple A Conference

Boulder, CO

August 8-10

Outside Lands Festival

San Francisco, CA

August 11-14

DJ Expo

Atlantic City, NJ

August 16

Celebration of ASCAP Film & TV Music

Pasadena, CA

August 16-17


Portland, OR

August 22-24

Reading and Leeds Festivals


August 24

MTV Video Music Awards

Los Angeles, CA

August 25

Primetime Emmy Awards

Los Angeles, CA

August 25-September 1

Burning Man

Black Rock Desert, NV

August 29-31

Electric Zoo

New York, NY

August 30-31

Made in America Festival

Philadelphia, PA & Los Angeles, CA

August 30-September 1

Bumbershoot Seattle Music & Arts Festival

Seattle, WA

Follow us on Twitter @jaybirdcom for the latest news on Jaybird’s clients, industry updates and more.

Word from a Bird

It’s been a busy season for Jaybird Communications. In addition to helping organize and publicize the Music Business Association’s annual Music Biz 2014 convention in Los Angeles, promoting the NY Tech Meetup’s recently released New York City Tech Ecosystem report, and spreading the word about Border City Media’s first-ever Record Store Day sales measurements, we’ve also had a passel of new projects from Dubset Media Holdings, OpenAura, ole, Shannon Curtis, and TV4 Entertainment. We’ve got a lot of news to get to, so let’s jump right in!

The Music Business Association (Music Biz) held their annual Music Biz 2014 convention from May 6-8 in Los Angeles, and Jaybird’s Laurie Jakobsen and Bill Greenwood were on hand for all the festivities. In addition to the second annual Metadata Summit, an expanded Music Biz Academy, and the latest Entertainment and Technology Law Conference, the event also featured awards presentations to Epic Records President Sylvia Rhone, who received the Presidential Award for Sustained Executive Achievement, and Sub Pop Records Co-Founder Jonathan Poneman, who received the Independent Spirit Award, during the Opening Session and chart-topping pop star Ariana Grande, whose manager Scooter Braun accepted the Breakthrough Artist of the Year Award on her behalf; Twisted Sister frontman Dee Snider, who received the Harry Chapin Memorial Humanitarian Award from Chapin’s widow Sandy Chapin; and Bad Company and Free frontman Paul Rodgers, who received the Chairman’s Award for Sustained Creative Achievement, during the Awards Luncheon.

The Opening Session was covered by Billboard.biz as well as The Hollywood Reporter, which focused on Poneman, and Black Enterprise, which focused on Rhone. The @MusicBizAssoc Twitter feed also blew up following Braun’s acceptance speech at the Awards Luncheon, with a picture of him at the podium receiving 350 retweets and nearly 800 favorites. Grande and Braun also posted from their own Twitter accounts using both the @MusicBizAssoc username and #MusicBiz2014 hashtag, leading to massive engagement.

Jaybird issued a variety of major announcements from the conference, including the retirement of Music Biz Board of Directors Chairman Rachelle Friedman, which was covered by Billboard.biz and featured in Billboard Magazine, as well as Hypebot, Digital Music News and Radio Facts. In addition, the association announced that, after four years in Los Angeles, its next convention will be held in Nashville from May 12-14, which garnered coverage from The Hollywood Reporter, Music Row, The Tennessean, Hypebot, and The Nashville Post. HITS Daily Double also posted daily reports from the conference, as well as a Q&A with Music Biz President James Donio that ran both online and in the magazine’s Music Biz 2014-focused print issue. Donio was also interviewed prior to the conference by Billboard.biz.

In other Music Biz news, the association once again sponsored this year’s Record Store Day, the most successful in its history. Shortly before the event, Donio dropped by the Princeton Record Exchange record store in Princeton, NJ, for an on-camera interview with NJTV in which he discussed vinyl’s continued growth and Record Store Day’s part in its prominence. And speaking of Record Store Day…

Border City Media showcased the capabilities of its BuzzAngle Music analytics service, which tracks music sales through both physical and digital outlets, by releasing the first-ever daily data for Record Store Day. The report was an impressive one, showing that sales at independent retail stores grew 646% over the previous Saturday on Record Store Day, while the industry as a whole saw a whopping 1,855% gain in vinyl sales and independent record stores sold even more, finishing with a 2,042% increase. The huge jumps caught the eye of many major publications, with stories appearing in Spin, Billboard.biz, Hypebot, All Access, and Digital Music News as well as prominent blogs such as Tiny Mix Tapes, The Line of Best Fit, and Pigeons & Planes. Keep an eye out for more exciting news from this great company!
Since our last newsletter, we’ve begun work with quite a few new clients, one of which is Dubset Media Holdings, a rights management and mix music content distributor that recently completed two-year trials of its MixSCAN technology, which identifies, registers, resolves, and reports royalties for mix content. We helped them get the word out about the completion of the company’s Series B funding, which was led by Rhapsody. The news received strong pickup, with CNET, GigaOM, The Next Web, Billboard.biz, Hypebot, and more covering it. We were also able to set up Dubset CEO Bob Barbiere with Digital Music Trends’ Andrea Leonelli for a wide-ranging interview that covered the funding news, the company’s mission, its products (including thefuture.fm), and more. 
TV4 Entertainment is another new face on the Jaybird roster, and they’ve already made quite an impact. In April, we helped them launch their first original digital TV program, McKENNA, which is airing now on Hulu. Hosted by renowned U.K. self-help guru Paul McKenna, the program features interviews with stars such as Simon Cowell, Ryan Seacrest, and Harvey Weinstein in which they discuss their path to success. The Guardian, USA Today, and VideoInk all covered the show’s launch. We also announced the upcoming Memorial Day weekend release of documentary Fight for a Fallen Brother, which will be featured on TV4’s military-focused All Warrior Network. The film is a tribute to the memory of PFC Patrick Allen Devoe, II, who was killed in Afghanistan in March 2009. With more documentaries, including “Bob Marley: Giant” and “Whoop Dreams,” coming soon, as well as five new networks covering everything from action/adventure to dance to motor sports, you can expect to hear much more about TV4 soon!
And speaking of boosts, the New York City tech community got a major shot in the arm this April thanks to a report commissioned by NY Tech Meetup (NYTM) along with the Association for a Better New York, Citi, and Google. Titled “The New York Tech Ecosystem,” the report quantifies many aspects of the tech scene that previously had not been measured, specifically its impact on the city’s economy as a whole. According to the report, the tech ecosystem generates 541,000 jobs, $125 billion in annual spending, and $5.6 billion in tax revenue. Recognizing the power of the report in proving the value of New York’s tech community, many significant outlets published articles covering it, including The New York Times, NY1, am New York, Crain’s New York Business, the New York Business Journal, Inc., WNYC, and Entrepreneur (which featured an op-ed from NYTM Executive Director Jessica Lawrence).NYTM also held its monthly demo events on April 1, May 6, and June 3 spotlighting local companies such as WeWork, Skillcrush, Stream Web, Kandu, Poncho, EndlessTV, Pagevamp, HackHands, Rukkus, and more. Jaybird handled press outreach for each event, leading to stories in Forbes, Xconomy, Digital Lab, and AlleyWatch.
OpenAura also worked with Jaybird around the launch of their new service and API that provide a new revenue stream for artists. The site allows artists to sign in and claim their “aura,” then curate which pictures, bios, videos, audio clips, and other information will be displayed on sites that use the OpenAura API, with 50% of the service’s revenue going to content providers and artists who partner with them. So far, The Associated Press, Beggars Group, Getty Images, The Orchard, Pitchfork Media, and Sony Music Entertainment have joined as content owners, with 8tracks being the first site to utilize the API. Evolver.fm broke the news about the service’s launch, and it has since racked up coverage in Billboard.biz, Hypebot, Programmable Web, and PandoDaily, the latter of which called the service “ a big win for musicians.” We also helped to connect OpenAura Founder and CEO Kevin Arnold with Rick Goetz of Musician Coaching, leading to an in-depth interview with the publication, and PandoDaily, which published his op-ed “With Streaming Music Coming of Age, It’s Time for Richer More Interactive Experiences.”
We’re also excited to be working with ole, the world’s fastest-growing music publisher, as they prepare to celebrate their 10th anniversary this year. We haven’t just been resting on our laurels waiting for the festivities to begin, though. So far, we’ve helped them publicize ole songwriter Timbaland’s three wins at the ASCAP Pop Awards for “Mirrors,” “Suit and Tie,” and “Holy Grail” and announced two high-profile hires: Randall Foster as Senior Director of Creative Licensing and Leo V. Williams IV as General Manager of Creative (Los Angeles). The Foster news was picked up by Music Row and the Nashville Business Journal, while Williams’ hire was covered by FYI Music News’ email newsletter, Worldscreen, and Digital Music News. In addition, we were thrilled to hear that the company recently acquired the publishing rights to the entire catalog of seminal prog-rock band Rush! We were able to land a significant piece in Billboard announcing the news, and it has since been picked up by Blabbermouth.net, Yahoo Finance, Henne Music, the Rush Is a Band fan blog, and more. Keep an eye out for more as the company’s 10-year anniversary approaches!
Last but certainly not least, we’ve dipped our toes back into the literary world with singer/songwriter Shannon Curtis, who recently published the ebook No Booker, No Bouncer, No Bartender: How I Made $25K on a 2-Month House Concert Tour (And How You Can Too). The books shows artists how to make the most of her innovative touring strategy, which includes performing concerts at the homes of her fans, including finding the right host and show space, putting together a guest list, bringing the right gear, selecting the pre- and post-show mood, gathering donations, and more. We were able to land coverage of the book in Hypebot, get an op-ed written by Curtis published in American Songwriter, and land her a Q&A piece in Musician Coaching. While we may be a bit biased, we highly recommend you check out the book. It’s a great read!
As we move in to summer, we’re looking forward to more new projects with Agent Ace and The Mozart Project And if you’d like to get in on that action, feel free to contact us to set up a meeting about joining the Jaybird family! We’re always happy to chat with new companies, so come tell us about your communication needs and goals, and we’ll help you achieve them. We have expertise in in social media, marketing plans, events, content creation, and of course, public relations, so no matter the strategy, we have the tools to help you succeed.Thanks, and have an amazing summer!

Bill Greenwood                 Laurie Jakobsen                 Kyle Wall

Laurie Jakobsen, President

Jaybird Communications

Phone: 646-484-6764

Mobile: 917-697-2274


Word from a Bird

Game of Thrones must be behind the times, because winter is here in New York City. And while it may be cold and snowy, that hasn’t stopped us from driving forward on behalf of our clients. As the calendar turned, Jaybird has secured some major placements for Music Business Association (Music Biz) President James Donio on Fox Business News, and in print for Entertainment Weekly and Financial Times.  NYTM kicked off its 10th anniversary year with two meetups, and Bandsintown announced its partnership with Sony Music Unlimited. We’re moving into the thick of conference season, so mark your calendars and book those travel plans.

Jaybird was able to land our clients some plum speaking spots at two of the biggest on the books. First up is Digital Entertainment World in Los Angeles on February 18-20, which will feature presentations from Julien Mitelberg of Bandsintown and Bill Wilson of Music Biz. Mitelberg will speak during the “Selling Experiences: Monetizing the Artist-Fan Connection” panel on Wednesday, February 19, at 5pm, while Wilson will moderate the “Understanding Metadata and Its Importance in Today’s Digital Entertainment Environment” panel on Thursday, February 20, at 2pm. Jaybird President Laurie Jakobsen will there all week, so DM @jaybirdcom or LinkedIn to meet up in LA.

In addition, Mitelberg and Wilson, as well as NYTM’s Jessica Lawrence and Bandsintown’s Randy Nichols, will present during this year’s SXSW on March 7-16 in Austin, TX. Lawrence is running a three-hour workshop during the conference’s Interactive portion, discussing the importance of building a high-quality workplace during “Beyond Ping Pong Tables: Building Better Companies” on Sunday, March 9, at 3:30pm. Note workshops have a special signup link. Wilson, Nichols, and Mitelberg will all present during the Music portion, with Wilson continuing his role as an ambassador for standardized metadata at “Beyond the Play Button: Images & Album Credits” on Wednesday, March 12, at 2pm; Nichols putting his tour management skills to work for indie bands at “Smart Touring (Don’t Lose Your Shirt)” on Thursday, March 13, at 3:30pm; and Mitelberg explaining how to capitalize on fan data during “The Rise of Influence Marketing in Music” on Friday, March 14, at 5pm.

Speaking of conferences, Music Biz’s annual event, Music Biz 2014, is fast approaching on May 6-8 at the Hyatt Regency Century Plaza Hotel in Los Angeles. Fittingly, we’ve been spreading the word about the conference’s just-announced honorees: Sylvia Rhone, Founder and CEO of Epic Records-distributed record label Vested in Culture, who will receive the Presidential Award for Sustained Executive Achievement, and Jonathan Poneman, Co-Founder of influential indie label Sub Pop Records, who will receive the Independent Spirit Award. So far, the news has been reported in Billboard.bizJETBlack EnterpriseAll Access, and HITS Daily Double. And we’re just getting started! Keep an eye out for many more announcements in the coming weeks, including our first full program preview.Music Biz is also running a Valentine’s Day promotion based on its “Most Romantic Albums of All Time” and “Love Hurts” lists. Featuring 100 great albums for lovers and 50 tracks for those in a less loving mood, respectively, the lists were created based on the voting of employees of commercial members of Music Biz. There’s a little something for everyone, from Pop to R&B and Jazz to Country, so go check them out and be sure to tell all your friends!And if that’s not enough, we also managed to book Music Biz President James Donio a TV appearance on Fox Business News and interviews with the Financial Times and Inc. to discuss year-end music sales and the future of streaming services, not to mention a talk with Entertainment Weekly about Beyoncé’s surprise album release. The organization also released its first new product since its rebrand with the Music Startup Network, a social network for startups that connects them with rightsholders and other content partners. The news garnered coverage from the likes of Billboard.bizHypebotEvolver.fm, and more. Finally, we publicized the addition of YouTube’s Fred Beteille to the Music Biz Board of Directors, landing coverage in HITS Daily Double and Radio Facts. Whew!
Things got a bit scandalous at this month’s NY Tech Meetup (NYTM), as erotic demos from Vibease, a smartphone-controlled vibrator, and DOWN (fka Down with Friends), a Facebook app that hooks up friends of friends, had everyone talking. So far, the event and its demoers have been covered by ForbesAlleywatchHigh Tech Realm, and In Flex We Trust and featured on WCBS Radio, with many more likely to come.It was also the second demo night of NYTM’s 10th-anniversary year! To celebrate, the organization is inviting an alumni demoer back to the stage each month to share how they have grown since their first appearance. So far, Lenddo and KeyMe have helped get the nostalgia flowing, and we can’t wait to see who they’ll be bringing back in the months ahead!
There was big news in the Bandsintown camp, as the service announced a new deal with Sony Music Unlimited that will allow users to preview songs from within the Bandsintown app while they check out tour dates. Considering Bandsintown’s focus on recommending concerts from new acts you might not have heard, it’s a big get. And the media seemed to feel the same way, with stories on the partnership appearing in Billboard.bizThe Next WebEvolver.fm, and Hypebot, among others. Go try it out!The company is also appearing at a variety of major industry events. In addition to the aforementioned Digital Entertainment World and SXSW panels featuring Mitelberg and Nichols, Cellfish Founder and CEO Fabrice Sergent got into the act at DLD14, where he was interviewed alongside music industry veteran Lyor Cohen. You can watch this meeting of the minds, in which the two discussed music in the digital era, right here. But that’s not all! Bandsintown will also be showing off their wares at this year’s Pollstar Live! conference in Nashville, TN, from February 19-21. So if you’ll be in town, make sure you head on over and see what they’ve been working on.
Last but certainly not least, we’re excited to welcome our two newest clients to the fold! You’ll be hearing more soon about ShowbizyBorder City MediaOpenAura and Shannon Curtis.And if you’re looking to kickstart your own company’s initiatives, feel free to contact us – we’re planning to grow in 2014! We’re happy to sit down, discuss your communication needs, and help craft a strategy that moves your company forward. Whether social media, marketing plans, events, content creation or just plain ol’ public relations, Jaybird knows how to choose and use the right communications tools to deliver on your business’ goals.Thanks, and we’ll see you in the spring!Bill Greenwood                 Laurie Jakobsen                 Kyle Wall

Laurie Jakobsen, President

Jaybird Communications

Phone: 646-484-6764

Mobile: 917-697-2274


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