New York Tech Meetup Names Jessica Lawrence Managing Director

New York, NY (April 4, 2011) – NY Tech Meetup (NYTM), the network for the New York technology community, has named Jessica Lawrence as the organization’s first Managing Director. In this role she will work with Nate Westheimer, the organization’s Executive Director, and its Board of Directors to expand the capacity of the organization, and will also manage the organization’s day-to-day operations on a full-time basis.

Until January 2011, Lawrence was the CEO of the Girl Scouts of San Gorgonio Council, a non-profit serving 10,000 girls and 5,000 volunteers in Southern California. Under her leadership, the organization was ranked the #8 best nonprofit to work for in the country on the NonProfit Times’ 2010 “Best Nonprofits to Work For” list.

Lawrence is also a speaker, consultant, blogger and writer of the column “The Practical Business Radical.” She will speak at the next NYTM event on Wednesday, April 6 at NYU’s Skirball Auditorium.

“New York is the most dynamic place to be in the country, and I’m very excited to begin working on behalf of NYTM’s 17,000 members and the city’s tech community to further develop the organization and grow support for the unique and vibrant New York tech industry,” said Jessica Lawrence.

“The hiring of a full time Managing Director is a milestone event in the continued evolution of the NY Tech MeetUp,” said Andrew Rasiej, Chair of the Board for NYTM. “Jessica’s strong organizational and managerial abilities will allow our organization to greatly expand our capacity to fulfill our mission to serve and grow the New York technology community.”

Lawrence began working with Girl Scouts of San Gorgonio Council as a Fund Development Associate in 2003, working her way up through the organization until she was named Interim CEO in November 2007 and CEO in February 2008. Some of her many accomplishments with the organization include leading massive organizational culture change, leading the organization to become the first non-profit Results-Only Work Environment (ROWE) in the country, addressing longstanding issues with a volunteer management structure that had been in place since the 1950s, and substantially increasing cookie sales and retail store revenues when sales for the same time period nationally were flat or only slightly up. In November 2010, she was one of 15 women selected to participate in FeMBA, Seth Godin’s mini-MBA program for female entrepreneurs.

Earlier this year, Lawrence served as a consultant to the Intranet Benchmarking Forum, and produced the first U.S. Coworking Unconference in Austin, TX in collaboration with She gave the solo presentation “Rebel in a Polyester Sash: Rehabbing Corporate Culture” at SXSW and at the Non-Profit Technology Conference in March 2011.

She graduated Cum Laude with a BS in Psychology from the University of Maryland, and earned a Certificate of Non-Profit Management from Duke University.

Her Twitter account is @jessicalawrence, and her email is

About NYTM

Started in 2004 by Founder and CEO Scott Heiferman and co-founded by Dawn Barber, the NY Tech Meetup has over 17,300 members, representing professionals from all parts of the New York technology community. NYTM centers around its monthly events, where members gather to watch emerging companies demo new ideas, hear leading-edge thinking on technology topics, and build their networks to develop their businesses. NYTM has been integral in the birth of New York’s new Silicon Alley, with nearly every notable new company, including Foursquare and Tumblr, making their debut at a NYTM demo. NYTM is a not-for-profit, community-led organization. Its Executive Director is Nate Westheimer and Chair of the Board is Andrew Rasiej.


Jaybird Communications – NYTM Media Liaison:

Laurie Jakobsen

Cathy Halgas Nevins