Quarterly Newsletter Summer 2010


Jaybird Communications

Quarterly Newsletter Summer 2010
Upcoming Events
September 8
New York Tech Meetup (New York, NY)
September 15 & 16
Billboard & AdWeek Music & Advertising Fall (Chicago, IL)
Hello Music’s John Boyle on the “Hit the Road, Activate Your Base” panel on the 16th at 10:00am.
September 28-October 2 Leadership Music Digital Summit & Next BIG Nashville (Nashville, TN)
October 3-5
Future of Music Coalition Policy Summit (Washington, DC)
October 5
Billboard Mobile Entertainment Live! Music App Summit (San Francisco, CA)
October 6 & 7
Digital Music Forum West (Los Angeles, CA)
John Boyle on the “DIY in the Digital Age: The Digital Tools for Artists” panel on the 7th at 3:30pm.
Fred Goodman will interview Tommy Silverman as the keynote at 10am on the 7th.
October 12
New York Tech Meetup (New York, NY)
October 19-23
CMJ Music Marathon (New York, NY)
November 2
New York Tech Meetup (New York, NY)
November 12-14
Miami Music Festival (Miami, FL)

Follow us on Twitter @jaybirdcom for the latest news on Jaybird’s clients, industry updates and more.
Word from a Bird
It’s hard to believe that it’s been just over six months since Jaybird Communications opened its doors – we’re off to a great start, representing the author Fred Goodman; the companies Hello Music and Superglued; the events New York Tech Meetup and Miami Music Festival; and the indie bands The Prices and The Loomers.
Hello Music

We’re thrilled that Hello Music was just named one of Billboard’s “Top 10 Startups of 2010” in the August 21 issue. Their Opportunity Engine 2.0 launched in June, providing musicians with one central place to upload their songs (for free!) and manage a wide variety of opportunities for their music, using a simple online dashboard. The Hello Music team reviews all submitted material, sends back a thorough evaluation to the artists, and then matches appropriate material with opportunities from their partner companies, such as PlayNetwork and Yahoo!Music.

In July, we also welcomed new Hello Music President John Boyle. John knows a thing or two about developing artists, since he founded and produced the SnoCore Tour for 12 years, discovered and managed artists such as Alien Ant Farm and Xzibit, and held A&R and marketing titles at Giant, Virgin and Warner Bros. Records, among his many achievements. Hello Music is a real game-changer for independent artists, and it’s been very satisfying to see the company grow since its launch at Midem this year.
Fred GoodmanIt’s been a blast to work with the renowned music business journalist Fred Goodman on his latest book, Fortune’s Fool: Edgar Bronfman Jr., Warner Music, and an Industry in Crisis, which was published by Simon & Schuster in July. It’s shown broad appeal not just as a business biography but as an in-depth guide to today’s music and technology industries, with coverage everywhere from The New York Times and Wall Street Journal to Wired.com and The Onion AV Club. It’s not every day you get a client that goes from “Imus in the Morning” to WNYC’s Leonard Lopate. Check out Fred’s interview with Canada’s “Lang & O’Leary Exchange”(48:00) for perhaps one of the strangest music industry analogies ever, which Fred handled with aplomb. Fortune’s Fool was just selected as one of only 16 titles for the Financial Times and Goldman Sachs Business Book of the Year Award longlist, awarded to the book “providing the most compelling and enjoyable insight into modern business issues.” The shortlist will be announced September 16, with the overall winner announced on October 27. So cross your fingers for Fred, and pick up a copy if you haven’t already. Taken with Fred’s first book, Mansion on the Hill, you’ve got (in the words of Roy Trakin) “nothing less than the Rise and Fall of the Rock and Roll Empire.”
We’ve also been working with SuperGlued, the community for live music lovers, on their New York Summer Music Junkie Contest, which kicked off in July and runs through September 5. This is the first contest that we know of that aggregates and rewards concertgoers for all the things they do before, during and after shows. Participants earn points for Twitter updates, FourSquare checkins, blog reviews and photo and video uploads – basically, Superglued put all the social media activity that fans would do around live music in one place. Top scores earn neat weekly prizes including CMJ Music Marathon badges and concert tickets, and the biggest music junkie of all will win the grand prize package, which includes a Brooklyn Bowl 365 pass and a guest DJ spot on the Seaport Music Show on East Village Radio. Check out the current leaderboard – top scorers are getting out every single night despite the brutally hot summer we’re having in NYC this year. Who says the live music industry is in trouble?
New York Tech MeetupJaybird is the press liaison for New York Tech Meetup (NYTM), the monthly nexus for emerging Silicon Alley talent. Just about every cool NY start-up you can think of – Foursquare, Kickstarter, Tumblr – has demoed at NYTM. In June, NYTM hosted the largest NY Internet Week event open to the public in its new home at NYU’s Skirball Center for the Performing Arts, and NYTM founder Scott Heiferman used the opportunity to make a point with an iPad and a sledgehammer. The next NYTM is going to be Wednesday, September 8. If you want to know what’s going on with New York’s start-up scene and can’t just hang out at the Breslin all day, this is a must-attend event. Check out some of the recent recaps at Silicon Alley Insider. Make sure you get on the email list at http://www.nytm.orgso you’re notified when tickets are available – the 800 seats sell out fast. Can’t promise you Scott will smash any other valuable electronics this time, though.
Miami Music FestivalAnother Jaybird project that has been heating up is the second annual Miami Music Festival, coming up November 12-14. The event is the centerpiece of Miami’s “Live Music Month,” and will feature over 500 performances from up and coming bands of all genres from around the country – you know that there’s more to music in Miami than Latin and Dance, right? There will also be a two-day Artist Conference during MMF at the Hyatt Regency Miami, covering a wide array of topics of interest to working professionals in the music industry, including digital issues, marketing, copyright, funding, licensing, recording, and more. MMF partner Urban Network will present four panels: The Digital Revolution, Gospel Music, How to Promote & Market Your Music, and the HIP HOP Power Panel. You can check it all out at www.miamimusicfestival.org.
The Prices & The Loomers

We’ve also had some fun with two indie band projects this summer. Brother-sister ska-rock duo The Prices played a number of Midwest dates for The Bamboozle Roadshow in support of their debut release The Awesomeness. The band is taking a break while singer Brit Price prepares for her wedding – look for more from them later this fall. And we’ve just started working with Boston band The Loomers (pictured) around their October CD release events. Loomers lead singer and primary songwriter Jon Svetkey was one of Jaybird president Laurie Jakobsen’s very first PR clients back in the early ‘90s – it’s nice to see that as much as things change, some things are still the same.

Laurie Jakobsen,
Jaybird Communications
Phone: 646-484-6764
Mobile: 917-697-2274
Fax: 646-381-3627


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