Two stories caught my attention yesterday from different sources, proving the same point: social media activity is driving material decisions for businesses. The Wall Street Journal found that VCs are looking at social media activity to decide on investments, and PR Daily, in reporting on an Advertising Week panel, noted that editors of celebrity-driven magazines are looking how engaged a potential cover subject is on social media to make their cover decisions. So if you were on the fence about social media, it’s time to jump in.
And if you like the way these clips look, it’s courtesy of the new tool set from Jaybird client Rallyverse. It’s pretty nifty.