Social Media’s Growing Influence on Funding, Editorial

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Two stories caught my attention yesterday from different sources, proving the same point: social media activity is driving material decisions for businesses. The Wall Street Journal found that VCs are looking at social media activity to decide on investments, and PR Daily, in reporting on an Advertising Week panel, noted that editors of celebrity-driven magazines are looking how engaged a potential cover subject is on social media to make their cover decisions. So if you were on the fence about social media, it’s time to jump in.

Before deciding on funding a startup, investors check out its social-media efforts. Better put your best foot forward on Twitter and Facebook .
Wall Street Journal
Oct 1, 2013

A growing group of venture capitalists are taking social media into consideration before they decide to pour millions of dollars into a startup. They’re checking how many online followers a company has, and how fast the numbers are growing. (subscription site)

Step 1: Put Jennifer Aniston’s face on your magazine cover. Step 2: Put copies of those magazines in places where people buy magazines. Adweek reports that People magazine’s managing editor Larry Hackett thinks it’s a bit harder. “The era of the A-List movie star is over,” he recently said. “I will confess, there were times in the ‘90s when we put people on the cover because they were huge stars, but the stories weren’t exactly scintillating. … People need a narrative arc.”. Hackett was speaking on a panel during Advertising Week. His fellow panelists, including Entertainment Weekly managing editor Jess Cagle, agreed that selling magazines ain’t what it used to be. Today, they said, bigger consideration is given to a celebrity’s social media footprint—how many Twitter followers, Facebook fans, etc. they have. When picking a cover subject, editors today can’t ignore the social media amplification factor.
PR Daily
Oct 1, 2013

Today, they said, bigger consideration is given to a celebrity’s social media footprint—how many Twitter followers, Facebook fans, etc. they have.

And if you like the way these clips look, it’s courtesy of the new tool set from Jaybird client Rallyverse. It’s pretty nifty.

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