Spring 2011 Quarterly Newsletter


Jaybird Communications

Quarterly Newsletter Spring 2011
Upcoming Events
April 21

NARM Webinar: Neurotic Media: Using Music to Increase Revenue


April 25-27

ReThink Music

(Boston, MA)

J.J. Rosen of Indaba Music speaking April 27


April 29-30


(Los Angeles, CA)


May 1-4


(Los Angeles, CA)


May 1-5

Digital Hollywood

(Los Angeles, CA)


May 9

SF MusicTech Summit

(San Francisco, CA)


May 9-12

NARM Convention

(Los Angeles, CA)

Vickie Nauman speaking May 12


June 7 & 8

World Copyright Summit

(Brussels, Belgium)


June 15 & 16

Music & Advertising

(New York, NY)


June 17

Digital Media Conference

(Washington, DC)


June 21 & 22

Digital Content Monetization West

(Los Angeles, CA)


Follow us on Twitter @jaybirdcom for the latest news on Jaybird’s clients, industry updates and more.
Word from a Bird
Over the winter, Jaybird Communications celebrated its first birthday and came roaring into spring working on campaigns for 7digital, CISAC, Indaba Music, and NARM; product launches for IRIS Distribution and ROBA Interactive; and continuing acting as the media liaison for New York Tech Meetup.

Henry Leutwyler

We were fortunate to work with photographer Henry Leutwyler on his exhibition “Neverland Lost – A Portrait of Michael Jackson” at the Foley Gallery in New York February 24-April 2. Henry’s Warholian images of objects from Jackson’s estate earned coverage in everything from TIME magazine, to local TV news on NY1, to a feature on Henry’s Q&A session with Hollis King, former creative director of the vervemusicgroup, in the NY Amsterdam News.

This “meta moment” photo was taken by gallery owner Michael Foley of Henry taking a photo of himself and NY1 reporter Shazia Khan.

NARMWe’ve also been working with NARM on a number of projects, in particular the 53rd annual NARM Conference coming up May 9-12 in Los Angeles (you’ve already registered, right? Right?). NARM has been systematically transforming itself over the past decade, and now serves the larger community engaged in music commerce, including physical, digital, and mobile outlets as well as gaming, applications, merchandise, video and more. The conference not only includes the Music Business Crash Course, a Townhall meeting for Artist Managers, the Entertainment and Technology Law Conference (check out coverage of the SF event in this series on PaidContent), but also special interest and genre-specific group meet-ups, an opening keynote interview with songwriter, producer and President of Creative at BMG North America Billy Mann, the NARM Digital Think Tank update with keynote interview by Roger McNamee of Elevation Partners, special networking receptions, and, of course, the big awards dinner finale honoring Brian Wilson, Annie Lennox, Nicki Minaj, American Idol, Kenneth Gamble and Leon Huff, Hasting’s John Marmaduke, and J&R Music World founders Rachelle and Joe Friedman. As if that were not enough, NARM has also just kicked off the “Music Start-Up Academy” in conjunction with New York’s “urban campus for entrepreneurs” General Assembly, to give tech entrepreneurs that want to work with music a basic grounding in the industry. As Billboard’s Cortney Harding wrote about the first class, “the entrepreneurs and hackers crowded in to the classroom last night found it fascinating and illuminating.” There are five more classes to go through late June – check out the schedule and register.
Jaybird is also the U.S. media representative for CISAC’s (the International Confederation of Societies of Authors and Composers) World Copyright Summit in Brussels June 7 & 8. Held every two years, this event brings together all those concerned about copyright in the digital environment: creators in the fields of art, music, literature, film and TV; rights organizations, policy makers, and legal experts; and also ISPs, telecom operators, hardware manufacturers. Keynote speakers will include Bee Gees’ Robin Gibb, Croatian President and music composer Ivo Josipović, French visual artist Hervé Di Rosa, European Commissioners Michel Barnier and Neelie Kroes, WIPO Director General Francis Gurry, EMI Group CEO Roger Faxon and Hachette Livre CEO Arnaud Nourry. These are where the people who make policy will be – if your business depends on copyright, you need to get to Brussels!
This year’s SXSW was a flurry of meeting and greeting, with announcements and panels featuring much of the Jaybird roster. Going in to the event, it was announced that the 7digital music store would be pre-installed on BlackBerry’s new PlayBook at its launch in the U.S. and Canada. Vickie Nauman, VP North America for the global digital media company, was on panels at both SXSWi and SXSWm (and will also present at the NARM Convention in May). As covered in the Los Angeles Times and Billboard, 7digital has also jumped into the ‘HD’ digital download market with the exclusive release of the new Radiohead album The King of Limbs in “better-than-CD” 24-bit FLAC format – the same audio quality as it was actually recorded at in the studio, so to crib from Nigel Tufnel, “there is none better.”
Indaba MusicAlso speaking and demoing at SXSW was music collaboration community Indaba Music. Recently announced CEO J.J. Rosen was on the “Music in Sports” panel, highlighting the company’s recent NFL opportunity, where 26 songwriters were awarded a total of $14,700 in publishing advances and representation for their new football anthems by Concord Music Group. The company also showed off its platform at the Gigmaven Ides of March event. Over half a million musicians are now using Indaba, and with current remix opportunities including Daft Punk’s TRON: Legacy soundtrack and a track from Paul Simon’s So Beautiful or So What, you can see why.

Not only to they get money and other cool prizes, they get released on projects such as Amanda Palmer and The Young Punx’s Map of Tasmania Remix Project – 9 tracks from Indaba artist are included in these two EPs.

SuperGluedSuperGlued also demoed its updated iPhone and Android apps for its live music community at the Gigmaven Ides of March event. Both include features to help attendees find shows through recommendations, coordinate with their friends and receive real-time updates. Billboard.biz’s Antony Bruno was out early with the story, and Mashable’s Brenna Ehrlich counts SuperGlued as one of the “20 Essential Online Resources for Finding New Music.”

Jaybird prez Laurie Jakobsen had fun tracking her SXSW shows using the app – you know she had to be at the Duran Duran show and keynote as well as the Orbit reunion. Thanks for playing “Motorama,” guys!

IRIS subsidiary BlinkerActive jumped into SXSW with the launch of its music synchronization services division, and the introduction of NoiseClerk, a licensing platform just for mobile and web app developers. Covered in Billboard.biz and elsewhere, it provides immediate licenses for 10,000+ pre-cleared tracks with full-length songs available for $100 per placement, and sound effects priced at $10 for the same terms. With the explosion of apps that use music, it’s a fast and easy way to get quality, licensed tracks.
Speaking of apps, Laurie is particularly excited by the launch of ROBA Interactive, which has her working once again with both Larry Rosen, founder of GRP and N2K, and Larry Miller, who Laurie worked with at a2b Music and Reciprocal. Once again, these guys are bringing the next evolution to the music industry with multi-media music apps for the iPad and Android tablets that create an interactive, immersive experience around an artist or album. The launch of the company was announced in the Wall Street Journal on March 28 and featured in the April 16 issue of Billboard. You can also check out an overview of the first ROBA app release, An Evening with Dave Grusin, on Evolver.fm or checkout the video on the ROBA site before you can buy it from the iTunes store on April 26.

New York Tech Meetup

The monthly New York Tech Meetup continues to deliver an impressive lineup of startups from the NYC area (and sometimes beyond) – TechCrunchTV just posted an online video roundup of the April event. The organization just took a major step forward with the hire of its first Managing Director, Jessica Lawrence. You can read more about her here in The Observer’s Beta Beat – she’s an outstanding individual with a strong non-profit background. And yes, we are psyched there’s a chick in charge – we need more women leaders in tech! Don’t miss the next NYTM event May 4 – these sell out in a flash, so you need to be quick to register.

With all that has been happening at Jaybird Communications, we’ve enlisted help from colleagues Karen Wiessen, Cathy Halgas Nevins, Leigh Anne Varney and Lisa Cohen, who have taken part in making many of these projects a success. They are all talented pros, and it’s been a pleasure to work with them.

Happy Spring!

Laurie Jakobsen


Jaybird Communications


Phone: 646-484-6764

Mobile: 917-697-2274

Fax: 646-381-3627


© Jaybird Communications LLC, all rights reserved.


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