Posts Tagged ‘communications’

Communication Disconnects: Don’t Mistake a Carrot for a Stick

Monday, May 21st, 2012

by Laurie Jakobsen

I caught up on a big pile of magazine reading while I was traveling to and from NARM’s Music Biz 2012 event.  A few different stories caught my eye in particular, and I think they all highlight the dangers of communication disconnects: between a company’s stated values and the actions it rewards, and also between what a business thinks a customer wants and what they actually do. As a result, bad actors get the proverbial carrot, and potential customers get the stick.

The carrot is on the left



Ritual Communication: What Do Your Rituals Say About Your Company?

Thursday, February 3rd, 2011

I’m fascinated by organizations’ “non-verbal” communication, such as what you see when you enter the building, employee events and such, but also those little rituals, the things that are “just what you do”  on a regular basis that can tell you more about the organization than any corporate values statement.

I met with a friend of mine this week who just started a new job that she’s really excited about. There’s the easier commute, challenging new responsibilities and friendly coworkers. And then there’s lunch.

There is a designated lunch hour, and if people stay in the office, they are not allowed to eat at their desks. They have a nice kitchen with a communal dining area. The TV goes on to a game show. When my friend started eating out of her plastic container, a co-worker insisted she use a plate (and there’s a dishwasher). And the staff gets a weekly “surprise” lunch purchased by the company.



So you wanna work in PR?
5 Tips for Your Job Search

Tuesday, January 25th, 2011

I had coffee this morning with a recent graduate from my alma mater (go, Jumbos!) who wants a Communications job. After I recovered from reviewing her stellar resume (I think she may have negotiated a peace treaty or something, I swear), I realized that my advice to young job seekers can be summed up in these five points:

 1. Don’t let what you do for money get in the way of your career