Posts Tagged ‘Fortunes’

Communication Disconnects: Don’t Mistake a Carrot for a Stick

Monday, May 21st, 2012

by Laurie Jakobsen

I caught up on a big pile of magazine reading while I was traveling to and from NARM’s Music Biz 2012 event.  A few different stories caught my eye in particular, and I think they all highlight the dangers of communication disconnects: between a company’s stated values and the actions it rewards, and also between what a business thinks a customer wants and what they actually do. As a result, bad actors get the proverbial carrot, and potential customers get the stick.

The carrot is on the left