Posts Tagged ‘public relations’

Adele, Star Wars, and the Power of the Blockbuster

Tuesday, December 22nd, 2015

By Bill Greenwood

Earlier in the year, Jaybird President Laurie Jakobsen wrote about Anita Elberse’s book “Blockbusters,” which explains how today’s digital economy has amplified big hits and realigned the overall entertainment industry to put an even bigger focus on superstars. And now, as we prepare to put 2015 in the books, we have been hit with two massive events that illustrate Elberse’s theory: the record-shattering releases of Adele’s new album, 25, and the film Star Wars: The Force Awakens.

According to Elberse, it is far more profitable for entertainment companies to throw most of their annual budgets behind a few giant projects that appeal to a mainstream audience rather than many smaller projects that appeal to various niches. In the case of Adele, Sony Music Entertainment certainly seems to have embraced this tenant. The marketing campaign surrounding the release was ubiquitous, with Adele’s single “Hello” being nearly inescapable, a plum performance slot on Saturday Night Live, a live concert special on NBC, and a slew of interviews with some of the biggest TV, print, and online outlets in the world. Even more interestingly, no tracks from the album other than “Hello” and an officially released live recording of “When We Were Young” made their way to YouTube, even after the record was officially released. This indicates that Sony had allocated significant resources to keeping the remaining tracks a secret, which in turn aided the marketing campaign in selling the full album.

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So you wanna work in PR?
5 Tips for Your Job Search

Tuesday, January 25th, 2011

I had coffee this morning with a recent graduate from my alma mater (go, Jumbos!) who wants a Communications job. After I recovered from reviewing her stellar resume (I think she may have negotiated a peace treaty or something, I swear), I realized that my advice to young job seekers can be summed up in these five points:

 1. Don’t let what you do for money get in the way of your career

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Eight Tips for Getting the Best Headshot Photo

Saturday, October 16th, 2010
Most people act like they’d rather be shot in the head than have their professional head shot photo taken.

But you need to reframe your thinking: In our image-driven world, mastering posing for photos is an executive skill. Use the opportunity to learn from the photographer how to project your best self on camera, just as you use coaches to perfect your delivery in an interview or in the gym to fix your form.

A headshot photo set up is much less glamorous than something for a magazine story. Your main goal is to get at least one good shoulders-up shot. The photographer may position you in ways that feel a bit weird because they look good on camera – just breathe, and think of how silly this all is (which will give you “smize” – more on that below).

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Zuckerberg and Corporate Giving: Motivation Matters

Thursday, September 23rd, 2010

Image of Mark Zuckerberg created by Charis Tsevis using Facebook icons

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