One of the big debates in marketing is how many impressions does it take to move a customer to action. Is it one big bang, three, five, a hundred? Thinking about this in particular as I realized I had been walking past these Project Runway phone booth ads multiple times a day for a month – and realized I never retained when it was going to air again – mainly because the creative was so distracting.
Tim Gunn Season 9 Project Runway Poster
