Posts Tagged ‘Tim Gunn’

How Many Impressions will “Make it Work”?

Thursday, July 28th, 2011

One of the big debates in marketing is how many impressions does it take to move a customer to action. Is it one big bang, three, five, a hundred? Thinking about this in particular as I realized I had been walking past these Project Runway phone booth ads multiple times a day for a month – and realized I never retained when it was going to air again – mainly because the creative was so distracting.

Tim Gunn Season 9 Project Runway Poster