Press Releases

Thiel Audio’s “Outstanding” (Forbes) AURORA Wireless Speakers Earn Buzz as #HolidaysSoundBetter Launches

Thiel Audio’s AURORA wireless speakers launch in retail at b8ta stores

Thiel Audio Announces First Nashville Retail Space, Custom Designs To Award-Winning AURORA Wireless Speakers

Thiel Audio Names Elyse McKenna CEO

Press Coverage

20 Best Values in Tech Gifts for the 2017 Holiday Season – Kiplinger

10 High-Tech Gift Ideas For Music Lovers – Investor Place

Review: Thiel Audio’s Outstanding AURORA Wireless Speakers – Forbes

Elyse McKenna Elevated To CEO Of Thiel Audio – Music Row

New CEO plots course for longtime music business – Nashville Business Journal

Industry Pics (Thiel team photo) – Music Row

Thiel Audio’s New CEO, Elyse McKenna, Talks to Strata-Gee – Strata-Gee

About Thiel Audio

Thiel Audio Products, a Nashville-based audio technology and entertainment company with a 40-year heritage of award-winning sound and design. In recent years, the company has worked to revise its product line to combine its tradition of high-quality and fine design with the needs of the today’s audio consumer. At CES in January 2017, THIEL introduced its first wireless streaming products, the AURORA Home and the battery-powered AURORA Tour, both of which feature a connectivity suite leveraging DTS Play-Fi®, Apple Airplay®, and Bluetooth technologies. Its legacy cabinet speaker lines continue to be available as custom orders, and THIEL maintains a workshop in Lexington, KY. Thiel products can be purchased through its website The company also operates Thiel Studios, a state-of-the-art ultra-HD streaming studio and performance space in Nashville. The 3,000-foot space includes a THIEL Audio demo room, performance stage, meeting space and entertainment areas where fans can unite with well-known and emerging artists via fully interactive live performances that are streamed in 4K ultra-HD video and 24-bit sound. Artists that have performed at Thiel Studios include Jason Aldean, Rodney Crowell, Lucie Silvas and Luke Combs.

Instagram: @thielaudio

Elyse McKenna – CEO

Elyse McKenna is the CEO of Thiel Audio.

Elyse Michael McKenna is the CEO of Thiel Audio, a technology and entertainment company that has led the charge in producing some of the most innovative loudspeakers for 40 years.

A longtime music marketing and management executive and entrepreneur, she first joined Thiel Audio as Director of Strategic Partnerships in early 2017. In that role, her focus was creating innovative and forward-thinking partnerships that are mutually beneficial for the brand while serving the needs and goals of Thiel’s partners and the industry as a whole. 

Prior to joining Thiel Audio, McKenna led business development initiatives for Applauze, a direct-to-fan ticketing platform, in charge of partnership opportunities, brand expansion, and marketing strategies. Prior to that, she oversaw business development for concert tracking platform Songkick, where she was responsible for multi-genre client relationships, creating unique ticketing and marketing campaigns, advancing platform integrations, and building overall awareness for products and services. She also was in charge of Nashville business development, client relations and marketplace analytics for direct-to-fan sales and marketing platform Topspin Media.

In 2009, McKenna founded and served as president of Welcome Mat Entertainment & Modern Family Music, where she managed top clients including multi-platinum rapper Young Buck, and also established the Nashville office of Sparkart South, a web development agency headquartered in Oakland, California. She additionally held marketing and publicity positions at Third Coast Artist Agency, Brite Entertainment, Greg Oliver Agency, and L.A.B. Media following her move to Nashville in 2002.

McKenna has proudly lent her leadership skills to her community, serving as an active member of the Summit Series organization aimed at young entrepreneurs and the Leukemia & Lymphoma Society Man/Woman of the Year Campaigns. She also helped establish Nashville’s Mocha Club, which advances education and shelter initiatives for children in Africa, and helped raise awareness of The Sonshine Hacienda. She has spoken at events including NAMM, Americana Music Fest, Music Biz, CEDIA, and more; served as a judge for the American Talent Showcase and Model Jam America competitions; and is co-founder and executive producer of the YouTube channel Skitsofrenic.

McKenna lives in Nashville with her family and enjoys the outdoors, yoga, and boxing. She attended Harding University in Searcy, Arkansas, studying Sales & Marketing.